Alternative Radio Returns to Dallas with ''ALT 103.7''
RADIO ONLINE | Sunday, November 19, 2017 |
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 KVIL-FM |
Entercom flips CHR KVIL-FM (AMP 103.7) to "ALT 103.7," returning the Alternative format to Dallas-Fort Worth. Beginning Friday, listeners will hear 10,000 songs in a row, back-to-back, commercial-free at 103.7 FM in the Metroplex and at alt1037radio.com. There had been an Alternative void in DFW since iHM's Alternative KDGE-FM (102.1 The Edge) flipped to mainstream AC as "Star 102.1" in November, 2016.
"We are thrilled to bring alternative back to Dallas-Ft. Worth," said Entercom President of Programming Pat Paxton. "With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades-and we couldn't be more excited to rewrite history."