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KPOJ Rebrands as ''NBC Sports NW Rip City Radio''


KPOJ-AM Portland
KPOJ-AM Portland

iHeartMedia and NBC Sports Northwest's new content partnership in Portland, OR, gets underway Wednesday, January 24. The collaboration rebrands iHM's KPOJ-AM (Rip City Radio 620) to "NBC Sports Northwest Rip City Radio." Under the deal, the companies will bring a new line-up to the community featuring nine hours of combined content simulcast on both KPOJ and on NBC Sports Northwest between 6am and 6pm local, with NBC Sports Northwest producing its own three-hour show within that window.

The joint weekday lineup will consist of Rip City Mornings with Dan & Nigel (6-9am), Dwight Jaynes and Aaron Fentress Show (12-3pm) and Rip City Drive with Travis & Chad (3-6pm). KPOJ will also simulcast NBC Sports Northwest's Outdoors GPS program. All shows will originate from a new radio studio being built at NBC Sports Northwest.

"NBC Sports Northwest is dedicated to serving fans across all platforms, so we are pleased to join forces with iHeartMedia to collaborate on programming for Portland sports fans on both TV and radio," said NBC Sports Northwest GM Len Mead. "This partnership combines and amplifies the best talent and production teams in the market."

"We are excited to partner with NBC Sports Northwest to bring Rip City Radio listeners the best in local sports programming," added iHeartMedia Markets Group Pacific Northwest Region President Robert Dove. "Our combined assets will provide even more access for Portland sports fans across both TV and Radio including enhanced audio and visual content for Trailblazer fans all-in-one destination."

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