Westwood One to Syndicate ''Rick and Sasha'' Morning Show

RADIO ONLINE | Tuesday, September 25, 2018

Rick and Sasha

Westwood One will syndicate a new weekday morning show pairing two Urban voices -- former WQHT-FM (Hot 105)/Miami personality Rick Party and former WALR-FM (Kiss 104.1)/Atlanta personality Sasha the Diva. "Rick and Sasha" will air live mornings from 6-10am in all time zones across the U.S. plus the show will be available for other dayparts and Urban formats. The new morning program will include comedian Benji Brown along with other talent, targeting females 35-44.

Rick Party, a 30-plus year veteran radio host has worked at stations in cities such as New York, Chicago, Atlanta, Dallas and Miami. Sasha the Diva, a 20-plus year veteran radio host worked in Baltimore before entering the Atlanta market where she became one of the market's most recognized personalities.

"The natural chemistry between Rick and Sasha is undeniable and deserves a wide audience with the reach and scale that only Westwood One has to offer," said Suzanne Grimes, EVP Marketing for Cumulus Media and President, Westwood One. "Rick and Sasha delivers personality, energy, and authenticity to younger Urban AC listeners and the brand marketers hoping to reach them."

"We're very excited about this opportunity. It's been our life-long dream to have a syndicated platform that allows us to inspire, inform, educate, entertain and bring 'Real People, Real Radio.' We look forward to connecting, engaging and entertaining listeners across the U.S," said Rick and Sasha.

Co-Creator/General Manager Gary Bernstein added, "This kind of Urban AC program is very necessary right now. You have a dream duo coming together who are both touchable, reachable, and relatable because of their depth, character, and talent. As naturally good-looking, hard-working, and charismatic individuals, Rick and Sasha is a total package of professionalism and electricity that will turn on the Urban AC audience with consistently meaningful, relevant, and entertaining content."