Home Login RADIO ONLINE RSS Facebook
Advertisement

DAX Adds Tom Larkin as Programmatic Sales Director


DAX has announced the hiring of Tom Larkin as programmatic sales director. His role will establish a new US programmatic division for DAX, dedicated to making 90% of its inventory available programmatically, and will work closely with Demand Side Platforms (DSPs) to assist clients with migration to programmatic audio advertising.

Larkin will also be responsible for setting up private marketplaces (PMPs) and working with media buyers to educate them and them understand the most efficient and best practices to target, reach, and automate their buys. Based in New York, Larkin reports into Jeffrey McCarthy, CRO of DAX US.

"DAX's programmatic team and offering continues to grow here in the US," said McCarthy. "Hiring Tom will allow us to move forward with our ambition to make almost all our inventory available programmatically to advertisers. Given his background in the programmatic space and his experience of working with DSPs and the agency trading desks, he is the perfect choice to help us achieve our goals and deliver for our partners."

Larkin has almost 15 years of experience in digital advertising. He joins directly from Beachfront Media, where he was VP of programmatic and led programmatic demand and supply integrations for Beachfront.IO. His previous experience includes roles at engage:BDR and Matomy Media Group.

"DAX has achieved a tremendous amount of success and has a clear vision on where it wants to be in the future," said Larkin. "Having the opportunity to join DAX, when it is fully committed to integrating programmatic as it moves towards becoming the preferred choice among advertisers, is something that is very exciting to me. I'm eager to get the process started and to bring DAX's vision to life."

Advertisement

Latest Radio Stories

Jack Speer Retires from NPR After More Than 25 Years
Jack Speer
Jack Speer
NPR's longtime newscaster Jack Speer has announced his retirement, closing a chapter on a career that spanned more than a quarter-century and left an enduring mark on public radio journalism. Speer, whose steady presence and clear delivery became a familiar voice to millions of listeners, joined NPR in 1998. More

KMBY to Celebrate 90th Anniversary with Birthday Bash
KMBY-AM & FM in Monterey
KMBY-AM & FM in Monterey
One of Monterey Bay's most enduring broadcast institutions, KMBY (1240 AM and 106.7 FM), is turning 90 -- and the station is inviting the entire community to celebrate the milestone with a two-day birthday party next weekend. The festivities will take place at KMBY Studios at 651 Cannery Row, Monterey, on More

Amanda Lee Joins KJ103 Morning Show in Oklahoma City
Amanda Lee
Amanda Lee
iHeartMedia has announced that Amanda Lee will be the new morning co-host for KJYO (KJ103) Oklahoma City. Effective immediately, Lee joins hosts TJ and JRod for the newly rebranded "TJ, Amanda, & JRod in the Morning." In her new role, Lee will help guide listeners through the morning with a mix of current More
Advertisement

Lil Shawn Power Joins Party-FM as First On-Air Host
Lil Shawn Power
Lil Shawn Power
Q-Broadcasting's Party FM has adds its first air personality, bringing longtime local radio figure Lil Shawn Power to the afternoon lineup. The bilingual Rhythmic CHR outlet, which airs on WONQ-AM (1030) Oviedo-Orlando and FM translators W230AL (93.9) and W278CN (103.5), had been operating jockless since its More

Joe Bullard Departs 96.1 Jamz After Nearly Three Decades
Joe Bullard
Joe Bullard
Longtime Tallahassee radio personality Joe Bullard has unexpectedly parted ways with WHBX-FM (96.1 Jamz), reports WCTV-TV, ending a remarkable run that spanned nearly 30 years on the Cumulus Urban AC outlet. Bullard's final day on the air was June 17, according to a statement from his family. There was no More

iHeartPodcasts Launches ''American History Hotline''
''American History Hotline''
''American History Hotline''
iHeartPodcasts has launched a new original series titled American History Hotline, a weekly show hosted by musician and history enthusiast Bob Crawford. The podcast debuts today with two inaugural episodes that take listeners on a deep dive into some of the most curious and critical moments in U.S. history. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement