Home Login RADIO ONLINE RSS Facebook
Advertisement

DAX Adds Tom Larkin as Programmatic Sales Director


DAX has announced the hiring of Tom Larkin as programmatic sales director. His role will establish a new US programmatic division for DAX, dedicated to making 90% of its inventory available programmatically, and will work closely with Demand Side Platforms (DSPs) to assist clients with migration to programmatic audio advertising.

Larkin will also be responsible for setting up private marketplaces (PMPs) and working with media buyers to educate them and them understand the most efficient and best practices to target, reach, and automate their buys. Based in New York, Larkin reports into Jeffrey McCarthy, CRO of DAX US.

"DAX's programmatic team and offering continues to grow here in the US," said McCarthy. "Hiring Tom will allow us to move forward with our ambition to make almost all our inventory available programmatically to advertisers. Given his background in the programmatic space and his experience of working with DSPs and the agency trading desks, he is the perfect choice to help us achieve our goals and deliver for our partners."

Larkin has almost 15 years of experience in digital advertising. He joins directly from Beachfront Media, where he was VP of programmatic and led programmatic demand and supply integrations for Beachfront.IO. His previous experience includes roles at engage:BDR and Matomy Media Group.

"DAX has achieved a tremendous amount of success and has a clear vision on where it wants to be in the future," said Larkin. "Having the opportunity to join DAX, when it is fully committed to integrating programmatic as it moves towards becoming the preferred choice among advertisers, is something that is very exciting to me. I'm eager to get the process started and to bring DAX's vision to life."

Advertisement

Latest Radio Stories

2022 AM/FM Radio Revs Projected to Rise 6-8 Percent
Westwood One
Westwood One
As the end of 2021 nears, the Cumulus Media Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year. This week's blog outlines the key findings and major audio trends predicted for 2022. More

LABF Announces New Board Members, Goodman Co-Chair
Jack Goodman
Jack Goodman
The Library of American Broadcasting Foundation (LABF) has announced that Streamline Publishing President Deborah Parenti and BMI Vice President of Licensing and Industry Relations Dan Spears were elected to the LABF Board of Directors during a More

WRXS (Pure Oldies 106.9)/Milwaukee Becomes WRXS-mas
WRXS-mas
WRXS-mas
WRXS-FM (Pure Oldies 106.9)/Milwaukee has become the source of traditional, authentic Holiday music in the Brew City during WRXS-mas. Listeners will hear the songs and Christmas carols from their childhood, with classics by Bing Crosby, Elvis More
Advertisement

Edison Research to Present The Infinite Dial 2021 UK
Edison Research
Edison Research
The Infinite Dial 2021 UK from Edison Research will debut in a webinar on Thursday, December 2 at 2pm GMT. The Infinite Dial is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998, and The Infinite More

KKBE Becomes Santa 93.7 Roswell's All Christmas Station
Santa 93.7
Santa 93.7
Noalmark Broadcasting flips Alternative Rock KKBE AM & FM (The Crash)/Roswell, NM to an all Christmas and Holiday music format as "Santa 93.7." The format switch took place at midnight on Thanksgiving Day, November 25 as a new station playing More

AccuRadio to Launch 100 Holiday Stations By Christmas
AccuRadio
AccuRadio
AccuRadio will offer listeners 100 channels of holiday season music, launching dozens and dozens of channels of Christmas and holiday-themed music, spanning practically every imaginable genre, theme and mood -- from Christmas standards, Country, R&B More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement