Deezer Launches Mobile Programmatic Ads for Free Users


Deezer Brand Solutions, the ad-sales house of music streaming service Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital. The new deal is meant to improve advertising efficiency and bring additional value for both brands and its non-paying users. Audio buyers can now establish real-time deals from Deezer's digital audio inventory. Beginning Wednesday, Deezer will release its audio mobile inventory across 20 countries using Triton's audio SSP, Yield-Op.

For those advertising on the streaming service, Deezer's audio ads is non-skippable and will play only one unique audio ad per break. The company says it brings increased brand visibility, without heavily disrupting the user experience. In addition, Deezer's first-party data provides for high quality targeting and ensures a high degree of impressions delivered to the most relevant audience.

Triton Digital Market Development and Strategy Managing Director Benjamin Masse commented, "Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x marketplace. Enabling agencies and advertisers around the world to engage Deezer's millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that Deezer has always delivered."

Deezer Brand Solutions VP Ad Sales Marianne le Vavasseur added, "We are excited to offer a more efficient way to advertise on Deezer. Now with programmatic advertising through Triton, more brands and publishers can reach the audiences they need to drive visibility and awareness, while our free users will benefit from more suitable ads."

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