Benztown Extends 8-Year Partnership with Cumulus, WWO

RADIO ONLINE | Monday, January 14, 2019

Benztown

Benztown has signed a multi-year partnership extension with Cumulus Media and Westwood One. Under the new agreement, Benztown will provide radio imaging, production, voiceover, programming and jingles to Westwood One and to Cumulus' owned and operated stations. WWO will continue to manage affiliation and advertising sales for all Benztown production and imaging libraries and Benztown will direct production of the network's library offerings.

Additionally, Westwood One will manage affiliate and advertising sales for Benztown's voiceover services available to stations for barter and will handle ad sales representation for select Benztown Radio Networks programs and services. Westwood One will continue to represent Benztown's technology and proprietary web-based imaging solution, Benztown Branding, used daily by nearly 1,200 broadcast radio stations and digital services.

Cumulus Media and Westwood One Executive VP/Content & Programming Mike McVay said, "Benztown provides us with the ability to share creative content across multiple platforms as well as takes our ideas and turns them into amazing."

Cumulus Media Executive VP Marketing and Westwood One President Suzanne Grimes added, "Our partnership with Benztown delivers signature audio imaging and premium creative content and production for our radio brands and stations across the country. We are proud to have helped Benztown grow their business into an industry force and are pleased to continue this successful partnership."

Benztown President Dave "Chachi" Denes said. "We couldn't be more excited to continue to partner with Cumulus Media and Westwood One to create the best-sounding stations and programming in Radio. We are incredibly grateful to Mike McVay, Suzanne Grimes, and Charles Steinhauer for their support and belief in what we do. Our relationship with so many of the industry's most talented professionals and innovative audio brands has enabled us to up our game with each year, and we look forward to continuing to do our best work together."