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Cumulus, Westwood One Re-Sign Bruce Gilbert as SVP/Sports


Bruce Gilbert
Bruce Gilbert

Cumulus Media inks a multi-year contract extension with veteran Sports Programmer Bruce Gilbert as Senior VP/Sports for Cumulus and Westwood One. Gilbert leads the curation, development and execution of all sports content initiatives and oversees the strategic direction of Cumulus owned and operated Sports stations. He joined the companies in 2015 from FOX Sports Radio and iHeartMedia, where he was previously Senior VP of Sports Operations.

Cumulus Media and Westwood One Executive VP/Content & Programming Mike McVay said, "Bruce Gilbert is one of sports broadcasting's pre-eminent programming and management executives, and his leadership and strategic direction have been instrumental to the success of our industry-leading sports division. We are excited to continue this partnership with Bruce."

Cumulus Media Executive VP Marketing and WWO President Suzanne Grimes added, "Sports programming is one of our crown jewels, and Bruce has taken this key vertical to the next level by elevating our relationships with radio stations, advertising clients, and our league partners. We look forward to achieving new heights together in the years ahead."

Gilbert said, "I am so fortunate to be a part of the incredible Westwood One sports portfolio and to get to interact with the many outstanding Cumulus sports brands. Our partners, talent, producers, podcasters, anchors, and analysts are all dedicated to capturing, celebrating, debating and discussing sports across our great radio stations and our Westwood One affiliate stations. I want to thank Mike McVay, Suzanne Grimes, and Charles Steinhauer for supporting our efforts to serve sports fans and giving us the platform to elevate the brands of our many valuable advertising partners."

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