Emmis/Austin Flips KGSR-FM to Soft AC as ''Star 93.3''

RADIO ONLINE | Friday, March 8, 2019 | 12:41pm CT

KGSR-FM

Emmis flipped AAA KGSR-FM/Austin to Soft AC as "Star 93.3" with the slogan "Relaxing Favorites" at noon on Friday, targeting working women 35-54 years of age, who are looking for familiar, relaxing music. Listeners can expect to hear artists such as Phil Collins, Adele, Chicago, Whitney Houston, Billy Joel, Celine Dion and Air Supply. The station will commence with "9300 songs in a row" to celebrate its debut.

"It's been too long since Austin had a station playing soft and easy music all day long," said Emmis Austin Radio Senior VP and Market Manager Scott Gillmore. "And we're very happy that the new Star 93.3 will be home to all these great songs."

Emmis/Austin also welcomes back to the airwaves the world famous Delilah. Her nighttime radio program will debut on April 1. "Delilah is the most listened-to woman on the radio, and for great reason! We are elated to welcome Delilah and her world famous radio show back to Austin on Star 93.3," added Gillmore.

The 93.3 frequency was previously a co-channel to "Austin City Limits Radio" which launched in September and was broadcast on both 93.3 and 97.1. The station now resides permanently on 97.1 FM and online at ACL-Radio.com.

Emmis Senior VP/Operations, Programming & Content Chase Rupe stated, "We are extremely proud of our successful launch of ACL Radio this past fall, and now we're excited to offer it on our fully upgraded 97.1FM signal, which allows us to offer the best experience to hear ACL Radio in the Austin City Limits!"