TM Studios Teams with On The Sly to Never Stop The Music
|RADIO ONLINE | Thursday, April 18, 2019|
TM Studios in Dallas has partnered with On The Sly, a boutique audio branding house in London to represent On The Sly Intros, Outros and Power Starts to U.S. radio stations for cash and barter. These audio branding tools inject custom station branding inside the songs, giving stations sonic ownership of the hits while never stopping the momentum. On The Sly Intros and Outros sing the station name seamlessly over the fronts and ends of songs and are already heard in major markets, including MY-FM in Los Angeles.
On The Sly Director David Wakefield said, "For years we've been the secret weapon of major market stations by offering something that's unique in their markets and that delivers maximum music flow. The recall of the branded songs is huge, and the listeners love them. We're pumped to work with TM to bring this unique offering to more stations across the U.S."
TM VP/Creative Greg Clancy added, "I became a huge fan of On The Sly the first time I heard their work in LA. It's like an audio magic trick with the station imaging sewn into the songs in a way that only On The Sly can do. They also produce Outros, supplying stations with yet another innovative way to brand the songs and get perfect music flow. Adding On the Sly to our arsenal of audio branding services is a long-term vision that is happening now."