2019 Radio Mercury Awards Winners Announced

RADIO ONLINE | Thursday, June 6, 2019

Radio Mercury Awards Winners Announced

Winners for the 2019 Radio Mercury Awards were announced Thursday evening at the 28th annual awards presentation held at SONY Hall in New York. This year's $50,000 Best of Show award was presented to Wieden + Kennedy for their Old Spice Pomade Radio campaign. The ceremony was hosted by Orlando Davis, Program Director and host of "Orlando and the Freakshow" on WLLD-FM (WiLD 94.1) in Tampa, and "The Rizzuto Show" host Scott Rizzuto on KPNT (105.7 The Point) in St. Louis.

Among the award presenters during the show were Christine Malovetz from WNYL (Alt 92), Sharon "La Loca" Montero from "Radio 103.9" and Megan Ryte from WHQT (Hot 97). iHeartMedia was the official music provider for the evening and DJ Whutever from Power 105.1 served as the guest DJ for the night.

"We have tremendous diversity in tonight's winning audio, and what impressed the final round judges most was the power of storytelling and the various ways advertisers were able to convey a brand's message through innovative and unique creative," noted Chief Judge Chris Beresford-Hill and chief creative officer at TBWA\Chiat\Day NY.

"It was another great night for radio and the strength of the audio medium in conveying a brand's message," said RAB President/CEO Erica Farber and chair of the Radio Creative Fund. "The Radio Mercury Awards continue to advance the medium forward by showcasing innovative and effective radio commercial work."

This year's Radio Marketer of the Year Award was given to Progressive Insurance. Beasley Media Group CEO Caroline Beasley and Hubbard Radio President/CCO Drew Horowitz presented the award to Chief Marketing Officer Jeff Charney at Progressive Insurance. Farber noted, "We are delighted to honor our partners at Progressive who have made radio a key component in its advertising campaigns, with a laser focus on consumer-first audio creative."

Below is a list of the winning spots. To listen to all of the work awarded at tonight's ceremony, visit www.radiomercuryawards.com.

$50,000 Best of Show

Pomade Radio
Old Spice
Wieden + Kennedy

$5,000 Radio Commercial

Vocal Fry
Motel 6
The Richards Group

$1,500 Radio Commercial

Elk Country
Progressive Insurance
Arnold Worldwide

$5,000 Radio Campaign

3PM Brainstorms
Mars Chocolate North America/Snickers
BBDO New York

$1,500 Radio Campaign

2018 Radio Campaign
Motel 6
The Richards Group

$3,000 Integrated Campaign with Radio/Audio

Answering the Call
Verizon
McCann New York

$1,500 Creative Use of Audio

Westworld: The Maze
HBO
360i

$1,500 Creative Use of Sound/Music

webeefin?
Wendy's
VMLY & R

$3,000 PSA Spot or Campaign

A Day in the Life
Donate Life California
Cassanova//McCann

$5,000 Radio Station Produced Commercial

Soft Rock/Jim & Donna
Kansas City Men's Clinic
iHeartMedia Creative Studio

$1,500 Radio Station Produced Commercial

Her Man Can Do It
Herrmann Services
Hubbard Radio Cincinnati

$1,500 Radio Station Promotional Spot

Paul's Prosthesis Palace
Hubbard Radio
$3,000 Spanish Language Spot or Campaign

Danceable Trailers

Chicago Latino Film Festival
Leo Burnett Chicago/Lapiz
$1,500 Student Produced

Sad Glad Bag

Glad
Miami Ad School