Cumulus to Launch News Talker "The Roar of Memphis"

RADIO ONLINE | Thursday, May 27, 2021 | 8:08am CT

Memphis is getting a new News/Talk station from Cumulus. WKIM-FM will launch as the all-new News Talk 98.9 "The Roar of Memphis", the official flagship radio station for the University of Memphis Tigers. In a multi-year deal, with Memphis Athletics and Tiger Sports Properties, Cumulus Memphis will air every football, men's basketball and women's basketball game starting in August, though the station's official launch day is America's birthday, July 4.

The station plans to provide the most live and local programming in the marketplace, with locally focused programming and coverage of issues important to Memphians. The new station will also include Dan Bongino's new talk show as part of the on-air lineup. The high volume of Tigers content on the station makes the new spoken-word station a must-listen destination for Memphis sports fans.

Laird Veatch, Memphis Director of Athletics, said: "We are very much looking forward to our radio partnership with THE ROAR OF MEMPHIS. It is committed to providing a great outlet throughout the region for our fans to hear the action, and we are especially pleased Tiger Nation will be able to listen to women's basketball games as we head into Katrina Merriweather's first season as head coach. Cumulus will be a great ambassador of our Tiger brand and bring great local support for our events and overall community presence."

"At Cumulus, we believe strongly that ‘what's good for Memphis is good for us,' and that commitment to our community drives all that we do," said Morgan Bohannon, VP/MM, Cumulus Memphis. "One of our most important priorities and responsibilities as a local broadcaster is to help make Memphis a better place. Becoming the flagship radio partner of Memphis Tiger Athletics, an entity that is so beloved by our city and its residents, is the opportunity of a lifetime."