24/7 Music Format ''BOB FM'' Celebrates 20 Year Anniversary

RADIO ONLINE | Thursday, March 3, 2022 | 1:27pm CT

BOB FM

BOB FM, the 24/7 music format that hit the radio airwaves on March 4, 2002, is celebrating 20 years of playing music from the '80s, '90s & whatever. BOB FM was the first Adult Hits Format of its kind to launch in North America and is currently heard on over 40 radio stations from Anchorage, AK to Wichita, KS, including, KYMV/Salt Lake City, KBBD/Spokane and WRRK/Pittsburgh. BOB FM is available to radio stations from G Networks.

"BOB FM is not as much a format as it is a Life Group," according to Howard Kroeger, who created the format. "I attended a 40th birthday party where the music being played was songs that weren't exactly getting radio airplay at the time -- songs that were immensely popular on MTV in its early days when it was all song videos. I conducted an informal focus group right there with the party goers and immediately recognized a void in the music radio space that needed to be filled."

"We did our due diligence, did our research, confirmed the format hole and compiled a library that to this day is made up of over 1000 song titles from alternative rock, album rock, and pop hits from the '80s and '90s, with a smattering from the '70s," explained Kroeger, who went on to form Kroeger Media Inc. (KMI) in 2006, which produces BOB FM , as well as HANK FM, a 24/7 Country format.

"BOB FM's unique mix is best described as one big mix tape for adult listeners who are too young to be considered full-fledged baby-boomers and a little too old to be considered as part of generation X," added G Networks Chief Development Officer Rich O'Brien. "Beyond the music, the BOB FM brand is known for its out of the box presentation where the station becomes a personality and listeners are on a first name basis with the station. Many markets saw their Adults Hits stations debut in the Top Three with Adults 25-54, when switching to BOB FM."