SiriusXM, NFL Announce Broadcasting Agreement Extension

RADIO ONLINE | Tuesday, July 26, 2022 | 11:37am CT

SiriusXM

The National Football League (NFL) and SiriusXM ink a five-year extension of their broadcasting and marketing agreement. SiriusXM and the NFL have been teaming up to deliver fans NFL games and content since 2004. Under the terms of the new deal, SiriusXM becomes the exclusive third-party audio provider of every NFL game across North America. Subscribers will continue to get access to every NFL game live through Super Bowl LXI in 2027 on SiriusXM radio and on the SXM App, as well as SiriusXM NFL Radio, SiriusXM's 24/7 channel dedicated entirely to the NFL.

The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team, making it easy for fans to find and listen to their favorite team's announcers for every game. Starting this season, each team channel on the SXM App will now also feature the team's pre- and post-game shows before and after every game. All 32 team channels are also available in vehicles equipped with SiriusXM 360L radios.

SiriusXM will offer additional team-focused content from NFL clubs -- including coaches shows, press conferences and more -- to subscribers on the SXM App.

"We are pleased to continue our agreement with SiriusXM," said NFL Chief Media and Business Officer Brian Rolapp. "SiriusXM continues to be an important part of the NFL family, providing fans access to live game audio as well as all the news and information around their favorite teams in addition to SiriusXM's great 24/7, 365 League coverage on SiriusXM NFL Radio."

"The popularity of the NFL, and the passion of their fans, is extraordinary. Since 2004 the NFL has been an important component of SiriusXM's programming lineup as we deliver those fans exceptional access to all their favorite teams," said SiriusXM President and Chief Content Officer Scott Greenstein. "We couldn't be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL."