ARC Adds Imager and Wisebuddah for Affiliate Research

RADIO ONLINE | Monday, April 3, 2023 | 6:32pm CT

ARC Software

ARC Software has announced that imager and Wisebuddah have chosen the software as their new affiliate research and maintenance platform. ARC is a full-service media research platform providing station and personnel information, revenue analysis, a full CRM as well as Nielsen data for every radio broadcast signal across North America. It was developed by former Sun Broadcast Group founder and CEO Jason Bailey.

Wisebuddah and imager Business Operations Manager James Kenny commented, "ARC has been a very welcome tool across our US operations. Because we can bring our affiliate management, sales progress, market/station details and contact information research all under one roof; it gives us full control and makes everything very efficient!"

Bailey added, "It's incredibly humbling to have so many of the world's largest radio brands turn to ARC for their client research and maintenance. I'm thrilled to welcome imager and Wisebuddah to the ARC Family."

Wisebuddah and imager join Motor Racing Network, Entravision, Compass Media Networks, AdLArge, AURN, Sun & Fun Media and many others who use ARC for affiliate research and affiliate automation.