Cumulus Launches Urban AC Campaign for Your Music First
RADIO ONLINE | Monday, May 15, 2023 | 6:00pm CT |
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 Janelle Monáe (Phot credit: Jheyda McGarrell |
Cumulus Media will launch the fifth installment of its new multi-week audio series, "Your Music First," featuring Janelle Monáe's new single, "Lipstick Lover." The multi-part series will air over the next four weeks across its Urban AC stations and will share Monáe's personal stories and insights into making the single, with candid behind-the-scenes observations from Monáe. The Your Music First series will also take listeners on the groundbreaking artist's career in music, acting, and fashion. "Lipstick Lover" heralds the arrival of Monáe's new album, "The Age of Pleasure."
Cumulus Media VP of Music Partnerships Greg Frey said, "We're so excited to partner with Atlantic Records to introduce Janelle Monáe's infectious new song, 'Lipstick Lover,' as the debut Your Music First campaign for our Urban AC format. 'Lipstick Lover' is a bold and empowering song showcasing Monáe's signature style. The song, combined with Monáe's one-of-a-kind comments on her life in music, acting, and fashion, will truly be a dynamic way to introduce her new music to our Urban AC listeners."
Atlantic Records EVP of Urban Promotions Kevin Holiday said, "We are thrilled to have Janelle Monáe's 'Lipstick Lover' premiered at Cumulus' Urban AC launch of their program, Your Music First. This single gives you a glimpse of what's to come from Janelle's upcoming project, where she creates a world that encapsulates sensuality and seduction, packaged in an amazing body of work from top to bottom. I hope you all enjoy and many thanks to Cumulus for choosing Janelle Monáe to be the first artist launching their Your Music First program at Urban AC."