Home Login RADIO ONLINE RSS Facebook
Advertisement

Waymark, Beasley Media Sign AI Deal for Local Radio


Waymark
Waymark

Waymark, an AI video platform, has signed an agreement with Beasley Media Group to roll out Waymark's generative AI technology across 29 Beasley-owned radio stations in U.S. markets. Waymark's AI-powered video platform enables local businesses to generate high-quality commercials with professional voice-over in five minutes or less. The Waymark partnership gives Beasley the advantage of offering their local advertising partners instant and affordable video creative that overcomes traditional barriers to video advertising.

The AI-generated technology is currently being used at Beasley-owned stations in Augusta GA, Charlotte, Detroit, Fayetteville NC and Las Vegas. The pact with Beasley Media Group is Waymark's first major step into radio, following recent national video deals with both Spectrum Reach and Gray Television Stations.

With the rise of connected TV and free ad-supported streaming TV channels, this opens a host of new marketing opportunities for local advertisers. Beasley's local sales teams are already using Waymark to win small business clients by providing customized sample creative for CTV and digital opportunities.

"Local advertisers are looking for more effective and cost-efficient ways to stand out and attract customers across multiple media platforms," said Beasley Media Group Vice President of Operations Kevin Rich. "Our partnership with Waymark allows us to help local advertisers accomplish this goal and maximize the audience that will see and hear their message."

Waymark CEO Alex Persky-Stern added, "We're thrilled to expand on our successful partnership with the innovators at Beasley Media Group. There's so much opportunity for local advertisers in CTV and digital video, but until now the barriers have been prohibitive. Together with Beasley, we're able to empower far more companies to get their message out with compelling video creative at rates that work for their business."

Advertisement

Latest Radio Stories

Jack Speer Retires from NPR After More Than 25 Years
Jack Speer
Jack Speer
NPR's longtime newscaster Jack Speer has announced his retirement, closing a chapter on a career that spanned more than a quarter-century and left an enduring mark on public radio journalism. Speer, whose steady presence and clear delivery became a familiar voice to millions of listeners, joined NPR in 1998. More

KMBY to Celebrate 90th Anniversary with Birthday Bash
KMBY-AM & FM in Monterey
KMBY-AM & FM in Monterey
One of Monterey Bay's most enduring broadcast institutions, KMBY (1240 AM and 106.7 FM), is turning 90 -- and the station is inviting the entire community to celebrate the milestone with a two-day birthday party next weekend. The festivities will take place at KMBY Studios at 651 Cannery Row, Monterey, on More

Amanda Lee Joins KJ103 Morning Show in Oklahoma City
Amanda Lee
Amanda Lee
iHeartMedia has announced that Amanda Lee will be the new morning co-host for KJYO (KJ103) Oklahoma City. Effective immediately, Lee joins hosts TJ and JRod for the newly rebranded "TJ, Amanda, & JRod in the Morning." In her new role, Lee will help guide listeners through the morning with a mix of current More
Advertisement

Lil Shawn Power Joins Party-FM as First On-Air Host
Lil Shawn Power
Lil Shawn Power
Q-Broadcasting's Party FM has adds its first air personality, bringing longtime local radio figure Lil Shawn Power to the afternoon lineup. The bilingual Rhythmic CHR outlet, which airs on WONQ-AM (1030) Oviedo-Orlando and FM translators W230AL (93.9) and W278CN (103.5), had been operating jockless since its More

Joe Bullard Departs 96.1 Jamz After Nearly Three Decades
Joe Bullard
Joe Bullard
Longtime Tallahassee radio personality Joe Bullard has unexpectedly parted ways with WHBX-FM (96.1 Jamz), reports WCTV-TV, ending a remarkable run that spanned nearly 30 years on the Cumulus Urban AC outlet. Bullard's final day on the air was June 17, according to a statement from his family. There was no More

iHeartPodcasts Launches ''American History Hotline''
''American History Hotline''
''American History Hotline''
iHeartPodcasts has launched a new original series titled American History Hotline, a weekly show hosted by musician and history enthusiast Bob Crawford. The podcast debuts today with two inaugural episodes that take listeners on a deep dive into some of the most curious and critical moments in U.S. history. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement