Radio One Key West, Magnum Broadcasting Ink Sales Deal

RADIO ONLINE | Tuesday, May 30, 2023 | 11:13am CT

WKEY (Key 93.7)/Key West, FL

WKEY (Key 93.7)/Key West, FL, owned and operated by Buddy Shula's Radio One Key West, has announced a unique partnership with Michael Stapleford's Magnum Broadcasting in Key West, which owns and operates Keys Talk WPIK (102.5) and WKEZ (96.9), along with WGAY (Party 105.7) to become the station's sales arm. In his role with Shula, Stapleford will have total control of WKEY-FM sales, in Key West and the lower Florida Keys.

"As a part-time resident of Key West, it is difficult for me to operate with a "boots on the ground" type sales role, so I am thrilled to have tapped Michael to be the official sales arm of WKEY 93.7 effective immediately," said Shula. "There are few broadcasters that I respect more than Michael Stapleford. Not only does he know all aspects of radio, but he is a stellar person. I could not be happier to be working with and learning from Mike and his decades of radio ownership."

Stapleford added, "My wife Diana, who is our Vice President of Corporate Operations, and me are excited about this opportunity to combine the sales of our two Key West stations, with Buddy's WKEY-FM. We all share the same passion for radio, and I truly believe this will give Key West radio advertisers a larger choice regarding ideas, demographics, geography and most importantly, results. We look forward to giving our current clients, and new advertisers the options of three great radio stations in Key West."