KGSR/Austin Flips to Spanish Contemporary ''Latino 93.3''
| RADIO ONLINE | Monday, July 17, 2023 |
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 KGSR/Austin |
A new Spanish Contemporary station has arrived in Austin. Hot AC KGSR-FM flips to "Latino 93.3" and made its debut on July 12. Jose Zapatero (aka El Pato) is the new Program Director. He also serves as PD of co-owned Regional Mexican KLZT. "Latino 93.3" is airing a combination of artists, including Bad Bunny to Marc Anthony, to Maluma and Shakira.
Zapatero told KVUE-TV, "For all the people who have arrived here in the state from Venezuela, Colombia, Mexico -- from several parts -- and we're ready to mix those cultures with this new station."
"No one was speaking to this niche of people here locally, and we decided to take the opportunity and just make it happen," added Waterloo Media's Sandra Araujo.
