AdLarge, Flightpath and Sounder Announce Integration

RADIO ONLINE | Wednesday, September 20, 2023

AdLarge

AdLarge, Flightpath and Sounder have announced a first-to-market integration targeting the podcast advertising industry. Sounder, known for classifying publisher's content for brand safety, suitability and contextual relevance, has expanded its capabilities by integrating with Flightpath. This integration enables AdLarge to tap into Flightpath's Sales Availability Dashboard for campaign forecasting and planning, unlocking innovation and effectiveness for ad placement for all clients.

Under the integration, podcasts will be able to target contextual and/or brand-suitable inventory across AdLarge's full catalog that enables advertisers to target their message across relevant and suitable content bringing value and security to the ad buying experience for the marketplace.

The integration simplifies the advertising process, making it more efficient and user-friendly. Publishers can now forecast advertising tags and navigate the complexities of advertising campaign execution with confidence and ease.

"We are committed to providing the most effective and brand-suitable advertising options to our clients," said AdLarge SVP of Revenue Operations and Digital Sales Ilwira Marciszek. "Our partnership with Flightpath and Sounder is yet another way we are bringing to market tools that create innovative and unmatched solutions, transparency and continue to build trust within the entire process of podcast ad sales."

Sounder Vice President of Sales and Client Success Brittany Hall added, "This collaboration marks a significant milestone in the world of advertising, offering advertisers unprecedented control, precision, and efficiency in their campaigns, the same way they can in other mediums like display and video."

"AdLarge is a proven leader in the industry. By bringing together two complementary partners like Sounder and Flightpath, we can work together to create significant value for the agencies and brands that AdLarge serves," remarked Flightpath CEO and Founder Sean Howard.