Orbyt Media Signs Ad Sales Agreement with CPR Promotions

RADIO ONLINE | Tuesday, October 17, 2023 | 3:13pm CT

Orbyt Media

Orbyt Media and CPR Promotions have entered into an ad sales agreement that now allows CPR to offer its promotional and marketing consultation services to radio stations across Canada for 100% barter. Paige Nienaber, founder of CPR Promotions, is known across the U.S. for marrying promotional concepts, sales techniques and other tips to help generate real revenue for radio. His clients include iHeartMedia, Cumulus Media, Alpha Media in multiple markets, as well as Rogers and Stingray in Canada.

Nienaber commented, "People have always strived to master what to play, but what's between what we play often gets forgotten. It's the intangible that doesn't go on a spreadsheet. With everyone playing variations of the same music, whoever has the best ideas is going to win."

Orbyt Media Senior Manager Jennifer Morrison added, "We are excited to add CPR to our roster of best-in-class services and programming. Our client stations are always looking for opportunities to increase revenue and ad sales, and CPR is the ideal company to help achieve this goal."

Orbyt Media represents radio talent and radio services across Canada. Its lineup includes Ryan Seacrest, John Tesh, Bobby Bones, Mario Lopez, Jann Arden and more.