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Cumulus Ups Tricia Gallenbeck to RVP in Reno, Eugene OR


Tricia Gallenbeck
Tricia Gallenbeck

Cumulus Media promotes Tricia Gallenbeck to Regional Vice President of in Reno, NV, and Eugene, OR. She's served as Vice President/Market Manager of the company's cluster in Eugene since April, 2021 and adds responsibilities for Cumulus Media's five radio stations and myriad digital offerings in Reno. Prior to joining Cumulus, Gallenbeck was VP/GM of Reno Media Group in Reno. Before that, the 20-year radio veteran was Director of Sales for Beasley Media Group in Fayetteville, NC, and served Beasley Las Vegas as Director of New Business and Events and General Sales Manager.

Cumulus Media President, Operations Bob Walker said, "We are thrilled to expand Tricia's responsibilities and welcome her back to Reno. Her experience and relationships in the market are unmatched."

Gallenbeck commented, "It's very exciting to be back in Reno. The team members who rally together to make KBUL, KKOH, KNEV and KWYL the dominant formats they are in the market are true professionals with a deep love for their community. It's an honor that Bob Walker and Don Morin trusted me to work with the teams in both Reno, Nevada, and Eugene, Oregon. Great things to come."

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