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Pio Ferro Joins Meruelo Media/Los Angeles as SVP/P&C


Pio Ferro
Pio Ferro

Meruelo Media/Los Angeles names 30-year veteran programmer Pio Ferro as its new Senior VP of Programming and Content, effective May 13. Ferro joins the company from MediaCo in New York, where served as SVP/P for WQHT (Hot 97) and WBLS. Previously, Ferro was PD for WPOW (Power 96), Country WKIS-FM and Sports WQAM-AM//Miami. He joined Beasley's WPOW in November, 2012, after serving as PD for KMVK (Mega 107.5)/Dallas and VP/Spanish Programming for CBS Radio beginning in December, 2009. He began his radio career at WXDJ-FM/Miami before programming Spanish CHR KLVE-FM/Los Angeles.

Meruelo Media President/CEO Otto Padron commented, "Pio brings a unique balance of practical science layered with the strategic insights required to shape today's hybrid environment of linear and streaming content. This operational approach coupled with his calm brand of stress-tested leadership, personal values, and adventurous entrepreneurial spirit is the perfect storm for us."

"Pio is a proven media veteran with a successful track record of guiding institutional brands while digitally weaponizing them without compromising their legacy."

At Meruelo, Ferro will oversee programming operations and manage digital content for KPWR (Power 106), KLLI (Cali 93.9), KLOS-FM, KDAY, and KWHY-TV.

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