Audacy Releases New Marketer's Guide to Audio
| RADIO ONLINE | Monday, May 6, 2024 | 11:43am CT |
|
 ''Marketers Guide To Audio'' |
Audacy has released a new Marketer's Guide to Audio to bust myths in media and promote the Audio advantage. The ultimate goal for advertisers, large or small, is to get customers to secure their loyalty and ultimately claim a larger share of the consumer purchasing pie. And amid a seemingly endless buffet of advertising options, more and more advertisers are turning to Audio for reach with the most engaged audience.
The full guide covers:
- Audio Campaign and planning tips for marketers
- Maximize your ROI with cross-platform Audio
- How to buy podcasts and digital Audio
- How to buy an audience that fits your brand needs
- Crushing a campaign with compelling creative
- Understanding the undeniable power of personalities
- Case studies from Mazda, New Balance, Dunkin' and more
- Audio performance and results by industry
In today's media landscape, there are now more advertising channels than you can count. TV's reach is dwindling and Audio now beats TV across the funnel from awareness to loyalty. It's also known that if advertisers keep their media budget the same, but shift just 10% to Audio, they will get a 10%-40% increase in reach for that budget. To put it simply, Gen Z (12- to 27-year-olds) consume more radio than TV. In fact, 96% of GenZ listen to Audio daily.
Regardless of your brand's size or industry, Audio emerges as the ultimate advertising champ, with unparalleled reach, ROI and transformative potential of total Audio strategies. Media buying options are evolving, and from the allure of podcast hosts to the power of ad-supported platforms, Audio commands attention and delivers results with every campaign.
Download the full guide here.
