SiriusXM Signs New Podcast Deal with Dirty Mo Media

RADIO ONLINE | Thursday, May 23, 2024

SiriusXM and Dirty Mo Media

SiriusXM inks a new podcast agreement with Dirty Mo Media, the multimedia content platform of NASCAR Hall-of-Famer Dale Earnhardt Jr. The deal brings both advertising and distribution rights to Dirty Mo's slate of programming to the SiriusXM Podcast Network, as well as unique opportunities for SiriusXM crossover events between Dirty Mo and SiriusXM NASCAR Radio. Earnhardt Jr.'s own podcast, "Dale Jr. Download," will begin airing twice a week on the SiriusXM NASCAR Radio channel starting in early June.

"This is a great day for our company," said Earnhardt Jr. "This agreement allows us to continue producing the shows we want to produce and telling the stories we want to tell to an audience that values our brand of originality, passion and candor.

"This also brings my relationship with SiriusXM full circle. I first started hosting my own show nearly two decades ago on XM Satellite Radio. We did it for a couple years. Since then, nothing has changed other than I'm now a married father of two, I don't race as much, XM is called SiriusXM, and I am bringing an entire media company back with me," added Earnhardt Jr.

Founded in 2013 by Earnhardt and executive producer Mike Davis, Dirty Mo Media is a influential platform in motorsports. In addition to building the podcast network, the company created and produced the TV/streaming series "Lost Speedways" in which Earnhardt visited and explored abandoned race tracks across America. Dirty Mo Media is now involved in the newly announced documentary series on Dale Earnhardt Sr. by Prime Video and Imagine Documentaries.

"One of our main areas of emphasis over the past year has been increasing our collaborations and expanding relationships," said Davis. "A lot of that is simply knowing who we are, what we are trying to be and where we can be most affective. For Dirty Mo Media, we are a relatable, personality-driven brand of content creators and documentarians. Combine that with the reach, resources and credibility of SiriusXM, this relationship will produce fruit and serve our fans well."

SiriusXM Media, the company's advertising division, gains exclusive global ad sales rights to Dirty Mo Media's slate of sports podcasts, including "Dale Jr. Download," "Actions Detrimental with Denny Hamlin," "Door Bumper Clear," and more.