Home Login RADIO ONLINE RSS Facebook
Advertisement

Spanish Broadcasters Strengthen Hispanic Communities


Curtis LeGeyt
Curtis LeGeyt

As the U.S. observes Hispanic Heritage Month, the role of Spanish language broadcasters in supporting the Hispanic community takes center stage. With more than 36.2 million Hispanics eligible to vote this election cycle, they represent a critical and growing demographic in shaping the future of the nation. In a blog post, NAB President and CEO Curtis LeGeyt (pictured) highlighted the essential contribution of Spanish language broadcasters in delivering culturally relevant, reliable information to this community.

Spanish language broadcasters play an indispensable role in ensuring that Hispanic voters -- one of the fastest-growing political forces in the country -- remain well-informed, particularly during election periods. While misinformation increasingly targets Spanish-speaking audiences, Spanish language broadcasters offer a trusted alternative, providing fact-checked, accurate news that cuts through the digital noise. This becomes particularly vital given that, according to NPR, misinformation campaigns often exploit language barriers and cultural subtleties to mislead this community.

In today's digital landscape, the rise of artificial intelligence (AI) and the proliferation of misleading content have further underscored the need for accurate reporting. AI can amplify misinformation, but Spanish language broadcasters, through initiatives like Univision News' elDetector and Telemundo's T Verifica, remain vigilant by rigorously fact-checking content. However, as LeGeyt pointed out, broadcasters face significant challenges, such as the unauthorized use of their copyrighted content by AI systems, which threatens their ability to continue investing in local journalism.

Beyond providing news, Spanish language broadcasters are actively working to mobilize Hispanic voters through initiatives like the Hispanic Media GOTV Coalition. Supported by the NAB, the coalition's campaign "Martes de Accion" ("Tuesdays of Action") is empowering Hispanic voters with the tools and knowledge they need to engage in the democratic process. Local broadcasters have proven to be essential in educating and informing voters about critical election-related information.

The importance of Spanish language broadcasters extends beyond elections, touching on the cultural and historical role they play in American society. Prominent Hispanic journalists, such as Maria Elena Salinas -- inducted into NAB's Hall of Fame -- have long championed the Hispanic community, helping ensure it stays informed and engaged. These journalists, as LeGeyt noted, are integral in bridging linguistic and cultural divides, a tradition that has been recognized in exhibits like De ultima hora at the Smithsonian's National Museum of American History.

This Hispanic Heritage Month, Spanish language broadcasters are recognized for their relentless work in combating misinformation and providing reliable, live, and local information to the Hispanic community. Their role is especially critical during election cycles, ensuring that the voice of the Hispanic community is heard and that the democratic process is upheld.

Advertisement

Latest Radio Stories

WLS-AM Partners with FOX News Audio to Expand Programming
WLS-AM in Chicago
WLS-AM in Chicago
News/Talk 890 WLS-AM has announced a new partnership with FOX News Audio to bring a range of national news and talk content to Chicago radio audiences. The collaboration launched today and includes the addition of The Guy Benson Show, airing live weekdays from 2-5pm, along with hourly More

WZGV Charlotte Rebrands as InsideTheGame.bet
WZGV-AM in Charlotte
WZGV-AM in Charlotte
WZGV-AM, formerly known as "ESPN Charlotte 730 The Game," has officially rebranded as "InsideTheGame.bet," becoming the first station in the Charlotte market dedicated to sports betting content. The station's new identity launches in partnership with VSiN, The Sports Betting More

Tino Cochino Morning Show to Debut on WWPW Atlanta
Tino Cochino Morning Show
Tino Cochino Morning Show
iHeartMedia's WWPW (Power 105.3) is shaking up the morning airwaves with the launch of the Tino Cochino Morning Show, set to debut Monday, July 7. Airing weekdays from 6 a.m. to 10 a.m. ET, the program brings a new energy and voice to Atlanta mornings. Hosted by Tino Cochino, alongside his team -- Serina, More
Advertisement

Podcast Ad Spending Hits 11-Year High Among Brands
Cumulus Media and Westwood One
Cumulus Media and Westwood One
Marketer and agency interest in podcast advertising has surged to its highest level in more than a decade, according to the latest annual study from Advertiser Perceptions commissioned by Cumulus Media | Westwood One's Audio Active Group. Conducted in June 2025 among 302 marketers and media buyers, the More

Louisville Icon WAKY-AM & FM Sold to WAKAYANA LLC
WAKY-FM and AM in Louisville
WAKY-FM and AM in Louisville
WAKY-FM and AM in Louisville, along with their associated translators, are being sold by W&B Broadcasting Inc. to WAKAYANA LLC in a deal announced today and pending FCC approval. The transaction marks the end of an era for W&B Broadcasting, headed by Bill Walters, and the More

Beasley Media Sells 98.7 The Shark in Tampa to EMF
Educational Media Foundation
Educational Media Foundation
Beasley Media Group has agreed to sell WPBB-FM (98.7 The Shark) to Educational Media Foundation (EMF), marking EMF's first entry into the Tampa Bay radio market. The sale will bring an end to Beasley's ownership of the station, which began in 2014 when it acquired More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement