2024 NAB Show NY Wraps Up with Over 12,000 Attendees

RADIO ONLINE | Thursday, October 10, 2024

NAB Show New York

The 2024 NAB Show New York concluded this week, drawing over 12,000 attendees and reaffirming its status as a critical event for professionals across broadcast, media, entertainment and diverse industries involved in content creation. Held at the Jacob K. Javits Convention Center, the event featured more than 250 exhibitors, 50 of whom were first-timers, along with the launch of 20 new products. The show, positioned in the final quarter of the year, provided a key opportunity for attendees to make end-of-year purchasing decisions and prepare strategic moves for 2025.

The event attracted a wide range of industries beyond its core media and entertainment audience. Representatives from major companies such as Bank of America, Best Buy, IBM, Pfizer and the U.S. Air Force were among those in attendance. The diverse mix of attendees underscores NAB Show New York's growing reach beyond traditional media, including sectors like government, finance, education and tech. Attendees from notable media brands including ABC, CBS, NBC, FOX, Audacy, Urban One and Univision were also present, reinforcing the show's relevance for professionals focused on content creation, distribution, and monetization.

A significant portion of the audience -- 79% of attendees -- was actively involved in purchasing decisions, marking a 6% increase from the previous year. Additionally, 34% of participants were final decision-makers. The show also drew a fresh crowd, with preliminary data showing that 64% of attendees were first-timers. Interestingly, three-quarters of attendees do not attend the NAB Show in Las Vegas, providing exhibitors access to a new regional audience.

NAB Global Connections and Events Executive Vice President and Managing Director Karen Chupka said, "With Q4 being such a critical buying season, this event allows attendees to finalize their budgets and set the stage for 2025. Our exhibitors provided the tools and solutions that will shape content creation, distribution, and monetization in the coming year."

The event included more than 75 educational sessions covering a wide range of industry topics, including artificial intelligence, the creator economy, live production, sports media, and streaming. As NAB Show New York wrapped up, the industry's focus shifted toward trends expected to shape the future, particularly generative AI, live production, and developments in radio, television, and sports broadcasting.

NAB is already planning the next NAB Show, scheduled for April 2025 in Las Vegas, with the 2025 NAB Show New York set for October 22-23.