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Sean Perkins to Lead Marketing Strategy for NAB Show
RADIO ONLINE | Monday, November 4, 2024 |
The National Association of Broadcasters (NAB) names Sean Perkins as Chief Marketing Officer and Senior Vice President of Global Connections and Events (GCE), where he will oversee marketing efforts for NAB Show and NAB Show New York. Perkins will drive strategies aimed at increasing engagement and visibility for NAB's events, reporting to GCE Managing Director and Executive Vice President Karen Chupka.
Perkins brings more than 30 years of marketing expertise spanning business-to-business and business-to-consumer sectors, with experience in industries including media, technology, digital commerce and nonprofit. Throughout his career, Perkins has led successful marketing efforts for notable brands such as AOL, Amtrak, AARP, Intel, Sage, Neustar and the Consumer Technology Association (CTA).
Most recently, as Vice President of Marketing at CTA, Perkins directed the comprehensive marketing and advertising efforts for CES, the association's annual trade event.
"We are excited to have Sean join NAB during such an important time for the industry," said Chupka. "Sean's extensive experience in marketing and his proven success in driving growth and visibility will be a tremendous asset to our team. His expertise in event marketing and digital transformation will help us elevate NAB Show and other key initiatives, ensuring we continue to deliver extraordinary value to our members and partners."
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