SMG Appoints Brad Parscale as Chief Strategy Officer

RADIO ONLINE | Wednesday, January 8, 2025

Brad Parscale

Salem Media Group appoints Brad Parscale as the company's Chief Strategy Officer. He'll work to expand SMG's mission and digital initiatives in this new role. Parscale is a veteran of digital marketing and online strategy, known for driving growth. As a digital architect and entrepreneur, Parscale has built and scaled companies through data-driven advertising, social media engagement, and cutting-edge technology.

Salem Media Group CEO David Santrella said, "I am incredibly excited to have Brad join Salem. He brings a wealth of digital marketing experience to Salem, tremendous knowledge of and connections within conservative media, and a great passion for Salem's mission. Brad's track record in media and politics speaks for itself, and I am confident that Brad will help drive Salem to new levels of success and impact."

Parscale commented, "I'm excited to join Salem Media as Chief Strategy Officer and help lead the company into a new era of innovation. Salem's strong foundation in Christian values and commitment to delivering quality content provides a great opportunity to expand into new distribution channels and leverage cutting-edge technology. I look forward to enhancing Salem's ability to create engaging, values-driven content that connects with today's audiences while exploring new tools and platforms to broaden our reach."