Home Login RADIO ONLINE RSS Facebook
Advertisement

Radio Continues to Dominate the Automotive Dashboard


Katz Radio Group
Katz Radio Group

In the bustling world of automotive advertising, the dashboard remains a battleground for marketers aiming to capture the attention of consumers on the move, according to a report from Katz Radio Group. Despite an array of digital distractions, AM/FM radio maintains its supremacy in the car, a pivotal finding of the latest Infinite Dial study by Edison Research.

The report reveals that three out of every four motorists opt for traditional radio over other audio choices while driving, underscoring its enduring appeal in an increasingly digital age. This preference places radio's in-car audience 35% higher than its closest competitor, online audio, which encompasses a mix of AM/FM streams, pureplays, and other audio services.

Interestingly, radio's command over the automotive audio market extends significantly further than other formats, with its reach more than doubling that of podcasts and tripling that of SiriusXM's listenership. This dominance is critical for advertisers seeking effective platforms to deliver their messages at crucial decision-making moments near points of purchase.

Further emphasizing radio's importance, a separate analysis by Cumulus Media | Westwood One, using Edison Research's Share of Ear data, found that radio captures an overwhelming majority of ad-supported listening time in vehicles. Specifically, 90% of such time is devoted to AM/FM radio, which is twelve times more than podcasts and more than twenty-one times that of ad-supported streaming audio.

This data paints a clear picture: while consumers have more entertainment options than ever, radio remains the leader in the automotive space. For marketers, this translates to a unique opportunity to engage with a captive and attentive audience through traditional and streaming radio formats, effectively owning the in-car audio space.

As the media landscape continues to evolve, the resilience of radio in cars highlights its unmatched value in reaching consumers dynamically and effectively, where digital platforms still strive to penetrate.

Advertisement

Latest Radio Stories

Organizations Urge FCC to Modernize Ownership Rules
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
Four major organizations representing minority and local community interests have sent a letter to the Federal Communications Commission (FCC) urging swift action to modernize the nation's broadcast ownership regulations. The letter, signed by leaders from the National Hispanic Foundation for the Arts, More

Nueva Network Launches Nueva.News for Latino Community
Nueva Network
Nueva Network
Nueva Network launches Nueva.News, a new digital news platform designed to deliver culturally resonant and timely news to the growing U.S. Latino population. In unveiling the platform, Nueva Network emphasized the urgent need for reliable, culturally nuanced journalism aimed at Latinos, who now make up More

Rocky Rhodes to Sign Off from WKRZ After 45-Year Career
Rocky Rhodes
Rocky Rhodes
Longtime WKRZ (98.5 KRZ)/Wilkes Barre-Scranton air personality Rocky Rhodes announced Monday that he will step away from the microphone after a 45-year broadcasting career, with his final show scheduled for Thursday, May 1. "I hate the 'R' word. I'm not retiring...I'm just unplugging," Rhodes said. More
Advertisement

Lotus Launches Classic Country 93.3 HANK-FM in Tucson
KLPX-HD3 (93.3 HANK-FM) in Tucson
KLPX-HD3 (93.3 HANK-FM) in Tucson
Lotus Communications is expanding its Classic Country HANK-FM brand with the launch of 93.3 HANK-FM on KLPX-HD3 in Tucson. The format, which features hits from the '80s, '90s, and early 2000s, is already on the air in Seattle, Reno, Boise, and Las Vegas. Core artists for the HANK-FM format include George More

Anna & Raven Show Reaches 75 Stations Nationwide
Anna & Raven
Anna & Raven
The Anna & Raven Show, a fast-rising syndicated morning program known for its humorous and relatable take on everyday life, has reached a new milestone, expanding to 75 affiliate stations across the country. The milestone comes as the show also celebrates strong Spring ratings, More

Salem Media Adds ''KeepTheFaith'' to 38 Stations
Salem Media Group
Salem Media Group
Salem Media Group is expanding its inspirational programming lineup with the addition of KeepTheFaith, a faith-based music and entertainment radio show, to 38 of its owned and operated broadcast signals across the country. The move, according to Salem, is "in direct response to More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement