Beasley Media Launches ''105.7 Maxima'' in Las Vegas

RADIO ONLINE | Tuesday, April 1, 2025

KOAS-FM (105.7 Maxima) in Las Vegas

Beasley Media Group flips Urban KOAS-FM to "105.7 Maxima, Para Nosotros -- It's for Us," a new bilingual outlet tailored to the community of Las Vegas. The new format blends English and Spanish language pop hits from the 1980s, 1990s, and early 2000s. The station features Spanish-language announcers and imaging, along with bilingual advertising that speaks to a multicultural audience.

While the on-air presentation is in Spanish, the station's music will be largely in English, spotlighting artists such as Whitney Houston, Marco Antonio Solis, Madonna, Lionel Richie, Selena, Michael Jackson, Shakira, Alejandro Fernandez, and Celine Dion.

"This is an exciting new format for Beasley that was custom designed for the unique bilingual audience in Las Vegas," said Chief Content Officer Justin Chase. "With the positioning statement as "Para Nosotros" (translation "For Us"), we are proud to be a new part of the Hispanic community in Las Vegas!

"Las Vegas is one of the most culturally rich and dynamic markets in the country," stated Ronnie Glover, Vice President and Cluster Manager of Beasley Media Group Las Vegas. "105.7 Maxima is designed to reflect the heartbeat of this community by delivering a music experience that resonates deeply with bilingual and bicultural audiences."

"This really speaks to the expanding audience in Las Vegas," added Cat Thomas, Operations Manager of Beasley Las Vegas. "Maxima 105.7 is a reflection of our growing culture and provides a unique entertainment option for our community."