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Audacy Dallas Ups Bob Mackay to Senior VP & Market Manager


Bob Mackay
Bob Mackay

Audacy ups Bob Mackay to Senior Vice President and Market Manager for cluster in Dallas. Mackay, who will also retain his role as Vice President of Sales, takes over from Brian Purdy, who will continue as Regional President overseeing 16 markets. Mackay's new responsibilities include market brands such as KRLD-AM (Newsradio 1080), KSPF (98.7 The Spot), KJKK-FM (100.3 Jack FM), KVIL-FM (ALT 103.7), KRLD-FM (105.3 The Fan), KMVK-FM (La Grande 107.5), KMVK-HD2 (Puro Tejano Fierro HD2), KVIL-HD3 (CHANNEL Q) and the Texas State Networks.

Commenting on the appointment, Purdy expressed his confidence in Mackay's capabilities. "Bob is the ideal leader to pioneer Audacy Dallas into its next chapter-his passion, vision and deep understanding of our business make him an incredible asset to our team, our audience and our advertisers," said Purdy. He also shared his enthusiasm for the future under Mackay's leadership, celebrating his own 20-plus years of service to the Dallas team and community.

Mackay acknowledged the role Purdy played in his professional development, stating, "I am grateful for Brian Purdy's mentorship over the past year, which has prepared me for this new role with Audacy Dallas-Fort Worth. I am thrilled to be working alongside the great team that has been assembled here over many years. It's an honor to be tapped for this leadership position and to build on the great culture Brian has created."

Prior to his promotion, Mackay served as Vice President of Sales for Audacy Dallas since January 2024 and was the Market Manager of Audacy Austin from 2020 to 2024. His career also includes senior positions at Marsades Media, Radio One Houston, Cox Radio, Emmis Communications, and Clear Channel. Additionally, Mackay is known for his community involvement, serving as a board member for the Salvation Army in Austin.

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