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Event Aims to Help Broadcasters Combat Declining Revenue


Rainmaker Pathway
Rainmaker Pathway

Radio professionals looking for solutions to stagnant or falling ad sales can tune into The Encouragers The Radio Rally podcast on Thursday, July 10, 2025, for a special on-demand episode titled "A Cure For Declining Revenue."

The Q3 Radio Sales Event, hosted by Chris Fleming of CD Media Consulting and Loyd Ford of Rainmaker Pathway Consulting Works (RPC), will be available on Apple, Audible, and Spotify beginning at approximately 8pm ET.

Featured guests include Leon Williamson, Market President of iHeartMedia Memphis/Tupelo, and David DuBose, Market President and Chief Revenue/Chief Content Officer at Townsquare Media in Tuscaloosa, Alabama. Both are described as top-performing revenue leaders navigating many of the same challenges faced by local stations across the country.

"These broadcasters are leaders in revenue generation right now and they face the same challenges you do in your market," said Fleming.

Ford emphasized the event's practical focus. "Join us for important questions and answers, questions about what to do when revenue declines and ideas to help you create more revenue in Q3. It's free and on-demand on your smartphone. You don't even have to go anywhere!"

The podcast episode is free and available to anyone in the industry. Questions about the event can be directed to Loyd Ford here.

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