Civic Media Revamps News/Talk Format in Wisconsin

RADIO ONLINE | Monday, February 23, 2026 | 12:22pm CT

Civic Media

Civic Media has rolled out a revamped News/Talk format across several of its Wisconsin stations, expanding its programming lineup and digital content offerings. The updated Civic Media Network will air on WXCO in Wausau, WMDX in Madison, WAUK in Milwaukee, and WISS in Oshkosh-Appleton.

As part of the refresh, the company is introducing three new weekday shows to its daily schedule. "Daybreak with Brian and Jamie" will air from 6-9 a.m. CT, hosted by Jamie Martinson and Brian Noonan. The program is designed to anchor the morning lineup with a mix of news, commentary and conversation.

"The Jeff Santos Show" will be heard from 2-5pm, followed by "Nite Lite With Pete Schwaba and Greg Bach" from 5-7pm, rounding out the afternoon and early evening schedule.

Civic Media Vice President of Product Aaron Carreno said the changes reflect the company's focus on expanding both its on-air presence and digital footprint.

"We're excited to refresh our programming with the addition of new radio shows and a continuous stream of digital content that meets audiences wherever they are," Carreno said. "By strengthening both our on-air and digital presence, we're creating more opportunities for our community to connect, discover, and stay informed-anytime, anywhere."