2026 NAB Show Expands Sports Summit to Four Days

RADIO ONLINE | Friday, February 27, 2026 | 12:59pm CT

NAB Show

The 2026 NAB Show will expand its Sports Summit to four days, bringing together leaders from professional leagues, teams, media companies and technology firms to examine the evolving business of sports media.

The NAB Show runs April 18-22, with exhibits open April 19-22 at the Las Vegas Convention Center. The Sports Summit will be held in the Sports Theater on the West Hall show floor and, for the first time, will be open to all attendees with a Show Floor Pass.

Organizers said the expanded Summit will focus on how production, distribution, investment and policy are reshaping live sports and creating new revenue opportunities across platforms.

A featured session will include Jon Miller, President of Acquisitions and Partnerships at NBC Sports, in a Main Stage fireside conversation with John Ourand of Puck's "The Varsity." The discussion, titled "NBC Sports Playbook: Rights, Partnerships and What's Next," will explore the company's strategy around major rights acquisitions and distribution partnerships.

The conversation follows what NBC Sports described as a "Legendary February," during which it presented the 2026 Milan Cortina Winter Olympics, Super Bowl LX and the NBA All-Star Game within the same month.

"The media world continues to evolve, but broadcast television remains stronger and more important than ever before," Miller said, adding that long-term sports agreements continue to include broadcast as a central component for partners.

Karen Chupka, Executive Vice President and Managing Director of NAB Global Connections and Events, said the economics of sports media are shifting quickly. "With Jon Miller and leaders from across leagues, teams, venues and investment groups, we're bringing together the executives who are actively shaping the future of rights, partnerships and fan engagement," she said.

Registered attendees for the Summit include executives from major leagues such as National Football League, National Basketball Association, Major League Baseball, National Hockey League, NASCAR and the Ultimate Fighting Championship, among others.

Team representation includes the Dallas Cowboys, Kansas City Chiefs, Buffalo Bills, San Francisco 49ers, Miami Heat, Phoenix Suns and Liverpool F.C..