Townsquare, Broadway Media Form Digital Ad Deal

RADIO ONLINE | Tuesday, May 5, 2026 | 10:47am CT

Townsquare Media

Townsquare Media has announced a digital advertising partnership with Broadway Media aimed at expanding data-driven marketing capabilities and revenue opportunities.

Under the agreement, Townsquare's digital division, Townsquare Ignite, will provide Broadway Media with access to its proprietary technology, data strategy, and campaign execution tools. Broadway Media operates seven radio stations in Salt Lake City, along with a significant outdoor advertising presence, including a large billboard network.

Townsquare said the partnership will combine Broadway Media's multi-platform reach with its digital infrastructure to deliver more targeted and measurable advertising solutions for local, regional, and national clients.

The alliance is part of Townsquare Ignite's Media Partnerships division, launched in 2024 to extend the company's digital services to other media organizations through a white-label model. Townsquare noted that digital now accounts for more than half of its total revenue and profit.

The Broadway Media deal is one of 11 recent partnerships under the initiative, collectively expanding Townsquare's presence into 31 additional markets, including several within the top 50 U.S. DMAs.

Broadway Media said the collaboration will enhance its ability to offer integrated campaigns that combine radio, outdoor, and digital platforms, while leveraging advanced data tools to improve client results.