iHeart Unveils AudioGraph for Broadcast Targeting

RADIO ONLINE | Thursday, June 18, 2026 | 12:33pm CT

iHeartMedia

iHeartMedia has launched AudioGraph, a new suite of advertising capabilities designed to bring digital-style targeting, measurement and attribution to broadcast radio at scale. Powered by Triton Digital, AudioGraph combines privacy-safe identity technology, audience insights from TransUnion and proprietary listening models to enable advertisers to plan, target, measure and attribute broadcast radio campaigns with greater precision.

The company says the platform marks the first time broadcast radio can be bought and measured using identity-informed audience data similar to digital media channels.

According to iHeartMedia, broadcast radio accounts for 64% of all audio consumption and reaches more than 278 million consumers each month. The company said proof-of-concept testing found campaigns planned and measured using AudioGraph IDs delivered key performance indicator outcomes 75% higher than traditional demographic-based plans.

"Audio has always delivered unmatched scale and human-to-human connection, but measurement and precision have lagged behind digital," said Lisa Coffey, Chief Business Officer for iHeartMedia. "With AudioGraph, we've closed that gap. Marketers can now use audio as an addressable and measurable performance channel at a national scale."

AudioGraph's targeting capabilities are built on custom audience segments created from first-party listener data and TransUnion's identity graph. The platform extends across iHeartMedia's broadcast, streaming and podcast inventory, allowing advertisers to activate campaigns using consistent audience definitions across all audio channels.

The company also said AudioGraph supports modern buying methods, including direct demand-side platform (DSP) connectivity. Yahoo DSP is among the launch partners, with Yahoo's Chandra Cirulnick saying the integration will allow advertisers to reach larger audiences with measurable results across broadcast and digital audio.

On the measurement side, AudioGraph is designed to work with existing attribution and analytics providers. iHeartMedia has validated integrations with partners including Magellan AI, PlaceIQ and GroundTruth, enabling advertisers to connect radio exposure to outcomes such as store visits and foot traffic.

Magellan AI CEO and Co-Founder Cameron Hendrix said the platform helps bring broadcast radio into the same measurement framework used for digital and podcast advertising, giving marketers a more complete view of campaign performance.

iHeartMedia Chairman and CEO Bob Pittman said AudioGraph combines radio's longstanding audience trust and reach with the accountability expected by modern advertisers. He noted that radio continues to attract large audiences and serves as a trusted companion medium for listeners.

Triton Digital developed AudioGraph as an industry-wide solution and plans to expand its use beyond iHeartMedia. The platform launches initially with iHeartMedia inventory, with broader deployment across the broadcast radio industry expected in 2027.