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Black, Hispanic Account for One Third of Listening
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The African-American and Hispanic listening audience now accounts for one-third of the radio listening audience, and that number continues to grow, according to Nielsen's recent study, "State of the Media: Audio Today 2017," which focuses largely on black and Hispanic audiences. The Hispanic and black radio audience More

Hurricane Irma: Nielsen Statement on Ratings Delay
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Nielsen has issued a statement on the ratings delay in markets that were affected by Hurricane Irma: "Our first priority and thoughts are for the safety of our clients, Nielsen associates, and communities in which we operate and serve. The team that reports ratings has evacuated the Tampa Bay area due to Hurricane More

WCMF Rochester Presents ''Bitch Voice'' IPA
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Entercom Rochester, NY's Classic Rock WCMF-FM has unveiled a new India Pale Ale in a trademark license agreement with CB Craft Brewers. The beer, "Bitch Voice IPA," will be available in select bars and restaurants throughout the Rochester area this month. In addition, special tasting events hosted by WCMF's "The Break More

Radio Listening Rises When Teens Join Workforce
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Over the past six years, Nielsen reports, the smartphone has transitioned from being a "nice-to-have" to a "can't-live-without it" device. Digital media is now mainstream and smart devices are steadily creeping into our homes. If you're an 18-to-24 year-old Generation Z or younger Millennial consumer now, this evolution More

Scott Selected as MIW-Nielsen Inaugural Mentee
The Mentoring & Inspiring Women in Radio (MIW) Group and Nielsen Music have announced that Leslie Scott has been selected as the inaugural mentee for the MIW-Nielsen Music Mentoring Program. This new initiative is a collaborative effort that was launched to help increase the number of women in programming positions in More

Bouvard Disputes Demise of Radio Among Teens
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Pierre Bouvard
In a blog post Westood One and Cumulus Chief Insights Officer Pierre Bouvard opposed Larry Miller's "Paradigm Shift" report that asserts the demise of AM/FM radio among younger Americans. Bouvard turned to Nielsen's Portable People Meter listening data from May, 2011 to May, 2017 and found AM/FM's radio reach is steady among More

NuVoodoo Launches Snapchat Video Ads for Radio
NuVoodoo Media Services adds Snapchat Ads to its portfolio of digital marketing solutions for its broadcast media clients. NuVoodoo worked directly with Snapchat this summer to help develop these tools specifically for radio and television media campaigns, enabling stations to reach their targets most effectively through More

WO Study Profiles On-Demand Audio Listeners
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On-demand audio -- portions of AM/FM shows that are repurposed for post consumption via online platforms -- are growing in popularity and Westwood One wanted to find out who's listening. So, the company collaborated with Nielsen on a custom study using the Nielsen Total Audience measurement framework to measure the audiences More

Nielsen: Half of U.S. Homes Are Podcast Fans
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Nielsen has released its first "Nielsen Podcast Insights," a look at the shopping habits of today's Podcast consumer. By matching purchase behavior in the Nielsen Homescan Panel to podcast listeners, Nielsen was able to quantify the value of consumers who listen to podcasts, finding half of U.S. households (60 million) are home More

Nielsen: Summer Radio Features Battle of Classics
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So far, the summer of 2017 is turning out to be a lot like last year when it comes to American radio listening habits. Each year in the summer, audiences shift and certain formats surge during the dog days of the year. And with the release of Nielsen's July PPM, a very similar story is playing out again. Classic Hits and More

ACC Switches Ranking Source to Billboard CAC
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Westwood One's syndicated "American Country Countdown with Kix Brooks" is making the move to Billboard's Country Airplay chart to run down the week's top songs in the U.S., beginning the weekend of September 9-10. Based on actual radio play as monitored by Nielsen Music, Billboard's Country Airplay chart ranks the biggest hits More

Download on Podcasting Talks w/Nielsen About SDK
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Dr. Billy Ray McKim, an expert on audience measurement research and associate professor at Texas A&M University, says "a new approach is needed to effectively measure and monetize podcasting. An approach that transcends PPM and diary methodologies or the current practice of relying on download metrics without third-party More

Report: Finding the Rise in Summer Radio Listening
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Nielsen's June PPM insights show that Classic Rock has clearly emerged as the format of the summer. This conclusion is based an examination of major music formats across the first five months of the year (January through May) and comparing that average to the results of the June, July and August surveys. In May, Classic Rock More

Report: Radio is a Smart Way to Grow Customers
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Pierre Bouvard
Advertisers can turn to AM/FM radio as a smart way to boost customers in the face of rising paid search costs, wrote Pierre Bouvard (pictured) in the latest Westwood One blog. In fact, traditional media outperforms social, short-form digital and search, according to Neustar. A study from Accenture also states that reducing More

Country Number One Format for Eight Straight Year
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Nielsen's recently released "Audio Today Report" took stock of the top radio formats in America last year, and for the eighth consecutive year, Country came out on top when ranked by share of total listening. According to its analysis, 13.6% of all radio listening in the U.S. went to a Country-formatted station. Country has More

Report: Nielsen Profiles Summer Radio Listening
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With the summer of 2017 upon us, Nielsen says Classic Rock -- last summer's outstanding format -- is already surging and already outpacing last year's numbers in the May PPM. A year ago the Classic Rock format had a 5.1% share of the listening audience (persons 6+). At the same time, Urban Contemporary has set some new More

WO, NextRadio Offer On-Air FM Audience Reporting
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Westwood One inks an agreement with TagStation, owner of the NextRadio app, to roll out the first, and largest, interactive audience measurement tool of over-the-air FM radio. This alliance enables Westwood One to deliver consumer insights and intelligence that optimize campaigns and substantiate ROI to national advertisers. More

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