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NAB Announces Broadcast Leadership Training Class
The NAB Education Foundation (NABEF) has announced the 2018 class of the Broadcast Leadership Training (BLT) program. The BLT program is the foremost executive training program for the broadcast industry, for which participants are selected through a competitive application process. Now in its eighteenth year, More

News Radio Surges During September Hurricanes
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The impact of this year's hurricane season from a radio perspective is quite evident when examining listening trends in Texas, Florida and around the continental U.S. Nielsen's portable people meter (PPM) September survey -- which stretched from August 17 until September 13. It reveals a distinct spike in listening to More

Studies Demonstrate Continuing Power of Radio
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The recent release of Nielsen's Total Audience Report Q1 2017 revealed some surprising data. Radio listening levels have remained flat year over year. However, a deeper dive by Research Director Inc. finds that historically that younger demos of every generation have always spent less time with media overall. So, even More

Black, Hispanic Account for One Third of Listening
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The African-American and Hispanic listening audience now accounts for one-third of the radio listening audience, and that number continues to grow, according to Nielsen's recent study, "State of the Media: Audio Today 2017," which focuses largely on black and Hispanic audiences. The Hispanic and black radio audience totals 74.7 More

Hurricane Irma: Nielsen Statement on Ratings Delay
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Nielsen has issued a statement on the ratings delay in markets that were affected by Hurricane Irma: "Our first priority and thoughts are for the safety of our clients, Nielsen associates, and communities in which we operate and serve. The team that reports ratings has evacuated the Tampa Bay area due to Hurricane Irma. More

WCMF Rochester Presents ''Bitch Voice'' IPA
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Entercom Rochester, NY's Classic Rock WCMF-FM has unveiled a new India Pale Ale in a trademark license agreement with CB Craft Brewers. The beer, "Bitch Voice IPA," will be available in select bars and restaurants throughout the Rochester area this month. In addition, special tasting events hosted by WCMF's "The Break Room" More

Radio Listening Rises When Teens Join Workforce
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Over the past six years, Nielsen reports, the smartphone has transitioned from being a "nice-to-have" to a "can't-live-without it" device. Digital media is now mainstream and smart devices are steadily creeping into our homes. If you're an 18-to-24 year-old Generation Z or younger Millennial consumer now, this evolution More

Scott Selected as MIW-Nielsen Inaugural Mentee
The Mentoring & Inspiring Women in Radio (MIW) Group and Nielsen Music have announced that Leslie Scott has been selected as the inaugural mentee for the MIW-Nielsen Music Mentoring Program. This new initiative is a collaborative effort that was launched to help increase the number of women in programming positions in More

Bouvard Disputes Demise of Radio Among Teens
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Pierre Bouvard
In a blog post Westood One and Cumulus Chief Insights Officer Pierre Bouvard opposed Larry Miller's "Paradigm Shift" report that asserts the demise of AM/FM radio among younger Americans. Bouvard turned to Nielsen's Portable People Meter listening data from May, 2011 to May, 2017 and found AM/FM's radio reach is steady among More

NuVoodoo Launches Snapchat Video Ads for Radio
NuVoodoo Media Services adds Snapchat Ads to its portfolio of digital marketing solutions for its broadcast media clients. NuVoodoo worked directly with Snapchat this summer to help develop these tools specifically for radio and television media campaigns, enabling stations to reach their targets most effectively through More

WO Study Profiles On-Demand Audio Listeners
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On-demand audio -- portions of AM/FM shows that are repurposed for post consumption via online platforms -- are growing in popularity and Westwood One wanted to find out who's listening. So, the company collaborated with Nielsen on a custom study using the Nielsen Total Audience measurement framework to measure the audiences More

Nielsen: Half of U.S. Homes Are Podcast Fans
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Nielsen has released its first "Nielsen Podcast Insights," a look at the shopping habits of today's Podcast consumer. By matching purchase behavior in the Nielsen Homescan Panel to podcast listeners, Nielsen was able to quantify the value of consumers who listen to podcasts, finding half of U.S. households (60 million) are home More

Nielsen: Summer Radio Features Battle of Classics
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So far, the summer of 2017 is turning out to be a lot like last year when it comes to American radio listening habits. Each year in the summer, audiences shift and certain formats surge during the dog days of the year. And with the release of Nielsen's July PPM, a very similar story is playing out again. Classic Hits and More

ACC Switches Ranking Source to Billboard CAC
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Westwood One's syndicated "American Country Countdown with Kix Brooks" is making the move to Billboard's Country Airplay chart to run down the week's top songs in the U.S., beginning the weekend of September 9-10. Based on actual radio play as monitored by Nielsen Music, Billboard's Country Airplay chart ranks the biggest hits More

Download on Podcasting Talks w/Nielsen About SDK
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Dr. Billy Ray McKim, an expert on audience measurement research and associate professor at Texas A&M University, says "a new approach is needed to effectively measure and monetize podcasting. An approach that transcends PPM and diary methodologies or the current practice of relying on download metrics without third-party More

Report: Finding the Rise in Summer Radio Listening
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Nielsen's June PPM insights show that Classic Rock has clearly emerged as the format of the summer. This conclusion is based an examination of major music formats across the first five months of the year (January through May) and comparing that average to the results of the June, July and August surveys. In May, Classic Rock More

Report: Radio is a Smart Way to Grow Customers
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Pierre Bouvard
Advertisers can turn to AM/FM radio as a smart way to boost customers in the face of rising paid search costs, wrote Pierre Bouvard (pictured) in the latest Westwood One blog. In fact, traditional media outperforms social, short-form digital and search, according to Neustar. A study from Accenture also states that reducing More

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