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Nielsen: Summer Radio Features Battle of Classics
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So far, the summer of 2017 is turning out to be a lot like last year when it comes to American radio listening habits. Each year in the summer, audiences shift and certain formats surge during the dog days of the year. And with the release of Nielsen's July PPM, a very similar story is playing out again. Classic Hits More

ACC Switches Ranking Source to Billboard CAC
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Westwood One's syndicated "American Country Countdown with Kix Brooks" is making the move to Billboard's Country Airplay chart to run down the week's top songs in the U.S., beginning the weekend of September 9-10. Based on actual radio play as monitored by Nielsen Music, Billboard's Country Airplay chart ranks the More

Download on Podcasting Talks w/Nielsen About SDK
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Dr. Billy Ray McKim, an expert on audience measurement research and associate professor at Texas A&M University, says "a new approach is needed to effectively measure and monetize podcasting. An approach that transcends PPM and diary methodologies or the current practice of relying on download metrics without More

Report: Finding the Rise in Summer Radio Listening
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Nielsen's June PPM insights show that Classic Rock has clearly emerged as the format of the summer. This conclusion is based an examination of major music formats across the first five months of the year (January through May) and comparing that average to the results of the June, July and August surveys. In May, Classic Rock More

Report: Radio is a Smart Way to Grow Customers
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Pierre Bouvard
Advertisers can turn to AM/FM radio as a smart way to boost customers in the face of rising paid search costs, wrote Pierre Bouvard (pictured) in the latest Westwood One blog. In fact, traditional media outperforms social, short-form digital and search, according to Neustar. A study from Accenture also states that reducing More

Country Number One Format for Eight Straight Year
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Nielsen's recently released "Audio Today Report" took stock of the top radio formats in America last year, and for the eighth consecutive year, Country came out on top when ranked by share of total listening. According to its analysis, 13.6% of all radio listening in the U.S. went to a Country-formatted station. Country has More

Report: Nielsen Profiles Summer Radio Listening
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With the summer of 2017 upon us, Nielsen says Classic Rock -- last summer's outstanding format -- is already surging and already outpacing last year's numbers in the May PPM. A year ago the Classic Rock format had a 5.1% share of the listening audience (persons 6+). At the same time, Urban Contemporary has set some new More

WO, NextRadio Offer On-Air FM Audience Reporting
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Westwood One inks an agreement with TagStation, owner of the NextRadio app, to roll out the first, and largest, interactive audience measurement tool of over-the-air FM radio. This alliance enables Westwood One to deliver consumer insights and intelligence that optimize campaigns and substantiate ROI to national advertisers. More

Westwood One Says Pandora's Audience is Eroding
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With the official announcement that Tim Westergren has stepped down as CEO of Pandora, Westwood One looked at audio trends which show AM/FM radio remains steady and ratings are up, but the the picture paints a different story for Pandora. Three recently released studies show that the streaming music service's audience is More

MIW Group, Nielsen Music Team to Mentor Female PDs
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The Mentoring & Inspiring Women in Radio (MIW) Group Executive Committee and Nielsen Music announce the MIW-Nielsen Music Mentoring Program, a collaborative effort to open doors for women interested in management positions in music broadcast programming across the country. MIW has tracked the growth of women in management More

Radio Continues as Top Weekly Reach Medium
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Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium with 271 million Americans 6 and over listening to radio each week, according to the Nielsen Audio Today Report. This report offers a snapshot of the listening landscape viewed through many different More

Nielsen Launches First-Ever Audio DMP with WO
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Nielsen has announced that Westwood One has selected Nielsen Marketing Cloud and its data management platform (Nielsen DMP) to launch the first-ever audio DMP, ushering in an era of highly specific radio audience targeting. Advertisers can now make sharper buying decisions across Westwood One's on-air radio and streaming audio More

Study: Radio Elevates Brand Awareness, App Usage
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A new Nielsen study, commissioned by Westwood One, is demonstrating how radio elevates key brand metrics for a money transfer app. The brand advertised in Westwood One's NFL coverage and saw growth in app awareness, app usage, brand health, and ad recall according to the results published on the Westwood One blog. Radio boosted More

Nielsen Audio, Midwest San Diego Ink Multi-year Deal
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Nielsen Audio inks a renewal agreement with Midwest Television's News/Talk KFMB-AM and Rock KFMB-FM in San Diego to continue local access to local currency ratings data. Midwest retained all services, including Portable People Meter (PPM) data and analysis tools, as well as services that provide deep in-market qualitative More

Report: Pandora Suffers From Emtpy Room Syndrome
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Westwood One/Cumulus CIO Pierre Bouvard ponders in a blog post, "If no one's listening, do the numbers count?" He's talking about Pandora, which is suffering from "empty room syndrome" and, even with no listeners, plans to control listener hours, according to Nomura | Instinet Wall Street analyst Anthony DiClemente. Bouvard More

NYMRAD Publishes Q1 State of the Market Report
New York Market Radio Association (NYMRAD) releases its First Quarter, 2017 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand radio's impact on consumers and its role in the local advertising landscape. The report assesses the New York area economy, More

Nielsen, CBS Radio Extend Audio Ratings Agreement
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Nielsen has renewed its Nielsen Audio agreement with CBS Radio to continue to provide measurement services to CBS Radio's 117 stations across 26 markets. CBS Radio will continue to utilize Nielsen local market insights and currency ratings across all the Portable People Meter (PPM) metros where it does business. In addition, More

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