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Study: Understanding Podcast Ad Effectiveness
In a new Nielsen study looking into the effectiveness of podcast advertising, over 7000 adult podcast listeners were asked to select from the reasons why they listen to podcasts. 66% chose "to learn something new," while less than 10% selected "to get closer with friends and family." Nearly half indicated they listen More

Nielsen: Sports Radio Listening Up 30% Since June
Nielsen
Nielsen
With the release of Nielsen's November PPM audience trends, Sports radio outlets are seeing the annual upswing during the most important stretch of the calendar for sports listening. It happens each year when football moves back to the top of the fandom food chain and the major league baseball season concludes after a More

Cumulus Signs Multi-Year Deal with Nielsen Audio
Cumulus Media
Cumulus Media
Nielsen announced Friday that Cumulus Media has signed a multi-year extension for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets. Westwood One is also included in this agreement. The deal provides Nielsen's radio and network radio ratings services for Cumulus and Westwood More

Listeners Spend 58% Tune-In Time with P1 Station
According to audio data in the second quarter 2017 Nielsen Total Audience Report, Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What's more interesting is that 58% of all listening goes to just one station, the listener's favorite More

NRG Media COO Chuck DuCoty Announces Retirement
Chuck DuCoty
Chuck DuCoty
Chuck DuCoty will retire from his role as Chief Operating Officer of NRG Media after the first of the year. CEO Mary Quass says that he will continue to work with NRG on special projects in the future. DuCoty joined NRG Media as COO in October, 2005, after serving as General Manager of WKQX-FM (Q101) in Chicago since 2001. More

Dozens of Stations Flip to All Holiday Programming
Holiday music continues to grow in popularity, and this year more and more stations are flipping to all Christmas formats before the Thanksgiving holiday. Nielsen says the growth of holiday music popularity each year is rooted in what many consider to be the classic era of the genre, the 1950s and 1960s. For many Americans, the More

Premiere Networks, MRA Renew Glenn Beck Deal
Glenn Beck
Glenn Beck
Premiere Networks and Mercury Radio Arts, Glenn Beck's multimedia production company, ink a renewed and extended deal to syndicate "The Glenn Beck Program." Beck's program celebrates its 15-year anniversary in national syndication this year. The show has experienced year-over-year audience gains in markets including Los More

Nielsen, iHeartMedia Ink New Radio Measurement Deal
Nielsen inks a multi-year agreement with iHeartMedia to provide radio ratings services for all Portable People Meter (PPM) and radio diary measured markets. The deal provides Nielsen's radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen More

Nielsen: What Don't You Know About Holiday Music
Holiday music continues to grow in popularity each year and radio stations across the U.S. are switching their format to all-Christmas programming earlier each year. But who are the fans of Holiday Music? In a blog post, Nielsen says the growth of Holiday music popularity each year is rooted in what many consider to be the More

Study: Listeners Largely Trust Local Radio News
The latest NuVoodoo Ratings Prospects Study of nearly 3,000 (persons 14-54) across all PPM markets has revealed that people largely trust local radio to give them timely and accurate news. The NuVoodoo study further showed that this perception is strong across a broad ideological spectrum. When its consumer research specialists More

Nielsen Inks Long-term Deal with ICA Broadcasting
Nielsen Audio has signed a long-term multi-year deal with ICA Broadcasting. The new agreement includes diary ratings results for ICA's stations in Corpus Christi and Odessa-Midland, TX. Corpus Christi is classified as 2S for Diary Standard Measurement four times per year, while Odessa-Midland is classified as 2A for Diary More

Radio Users Consume 700B Minutes More Than PP
This year alone, adults in the U.S. ages 18+ will consume 700 billion more minutes of broadcast AM/FM radio than pure-play streams, according to annualized national audience data from Nielsen Audio's Comparative Metrics Report Q1 2017. That's an advantage of nearly 50 billion quarter hours. This despite the adoption of More

NPR Audience Grows for Fifth Consecutive Period
NPR said Wednesday that its journalism and original programming reaches at least 99 million people every month across all platforms -- broadcast and digital. This cross-platform estimate is based on Spring 2017's monthly broadcast cume, NPR.org visitors and podcast users. Additionally, NPR Member stations have grown their More

WO Introduces ROI Guarantee in the Audio Space
Westwood One announces an industry-wide ROI Guarantee in the audio space based on substantial evidence of radio's return on advertising spend. The results, as provided by Nielsen, have continually shown strong evidence of radio's positive ROI across 23 national studies measuring sales results for multiple brand category More

NAB Announces Broadcast Leadership Training Class
The NAB Education Foundation (NABEF) has announced the 2018 class of the Broadcast Leadership Training (BLT) program. The BLT program is the foremost executive training program for the broadcast industry, for which participants are selected through a competitive application process. Now in its eighteenth year, the More

News Radio Surges During September Hurricanes
The impact of this year's hurricane season from a radio perspective is quite evident when examining listening trends in Texas, Florida and around the continental U.S. Nielsen's portable people meter (PPM) September survey -- which stretched from August 17 until September 13. It reveals a distinct spike in listening to News/Talk More

Studies Demonstrate Continuing Power of Radio
The recent release of Nielsen's Total Audience Report Q1 2017 revealed some surprising data. Radio listening levels have remained flat year over year. However, a deeper dive by Research Director Inc. finds that historically that younger demos of every generation have always spent less time with media overall. So, even with all More

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