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Radio Continues as Top Weekly Reach Medium
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Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium with 271 million Americans 6 and over listening to radio each week, according to the Nielsen Audio Today Report. This report offers a snapshot of the listening landscape viewed through many More

Nielsen Launches First-Ever Audio DMP with WO
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Nielsen has announced that Westwood One has selected Nielsen Marketing Cloud and its data management platform (Nielsen DMP) to launch the first-ever audio DMP, ushering in an era of highly specific radio audience targeting. Advertisers can now make sharper buying decisions across Westwood One's on-air radio and More

Study: Radio Elevates Brand Awareness, App Usage
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A new Nielsen study, commissioned by Westwood One, is demonstrating how radio elevates key brand metrics for a money transfer app. The brand advertised in Westwood One's NFL coverage and saw growth in app awareness, app usage, brand health, and ad recall according to the results published on the Westwood One blog. More

Nielsen Audio, Midwest San Diego Ink Multi-year Deal
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Nielsen Audio inks a renewal agreement with Midwest Television's News/Talk KFMB-AM and Rock KFMB-FM in San Diego to continue local access to local currency ratings data. Midwest retained all services, including Portable People Meter (PPM) data and analysis tools, as well as services that provide deep in-market qualitative More

Report: Pandora Suffers From Emtpy Room Syndrome
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Westwood One/Cumulus CIO Pierre Bouvard ponders in a blog post, "If no one's listening, do the numbers count?" He's talking about Pandora, which is suffering from "empty room syndrome" and, even with no listeners, plans to control listener hours, according to Nomura | Instinet Wall Street analyst Anthony DiClemente. Bouvard More

NYMRAD Publishes Q1 State of the Market Report
New York Market Radio Association (NYMRAD) releases its First Quarter, 2017 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand radio's impact on consumers and its role in the local advertising landscape. The report assesses the New York area economy, More

Nielsen, CBS Radio Extend Audio Ratings Agreement
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Nielsen has renewed its Nielsen Audio agreement with CBS Radio to continue to provide measurement services to CBS Radio's 117 stations across 26 markets. CBS Radio will continue to utilize Nielsen local market insights and currency ratings across all the Portable People Meter (PPM) metros where it does business. In addition, More

WO Adds Syndicated Esports ''Checkpoint Radio''
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Westwood One inks a new partnership with Checkpoint Radio, the first syndicated radio show dedicated to the world of esports. Checkpoint Radio features esports insights, news, interviews, and updates designed specifically for the video game and esports fan. Life long gamers Nate Bender, Robbie Landis, Norris Howard and Joe More

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