Nielsen Ratings

May 2025 PPM

Nielsen Ratings

May 2025 Trends

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Company News

Study: 36% of Americans Can't Name an Auto Dealer

Cumulus Media and Westwood One

A new analysis from Nielsen's Michael Katz reveals a surprising brand awareness gap in the auto retail sector: over one-third of Americans, and one in five consumers planning to buy or lease a vehicle, cannot name a single auto dealership. The findings, featured in this week's Cumulus Media | Westwood One More

Nielsen: Don't Abandon High-ROI Channels Like Radio

Nielsen

As marketers brace for tighter budgets in 2025, a new insights report from Nielsen urges advertisers to look past media myths and make data-driven decisions that prioritize actual return on investment -- especially when it comes to traditional platforms like radio. According to More

KLOS Achieves Highest Ratings in Over Three Decades

KLOS-FM in Los Angeles

Meruelo Media's 95.5 KLOS-FM in Los Angeles is celebrating a milestone performance in the May 2025 Nielsen ratings, posting its highest audience share since 1991. According to data shared by the station, KLOS scored a 4.1 Average Quarter Hour Share among listeners aged 6 abd over, marking a historic high not More

WABC Wins Distinguished Service Award from FMC

John Catsimatidis

WABC-AM in New York and its owner, Red Apple Media Chairman John Catsimatidis, were honored with the 2025 Distinguished Service Award by the Fair Media Council during its annual Folio Awards ceremony in New York City. The award recognizes WABC's century-long legacy in broadcasting and its ongoing influence More

Katz: Brands Missing Key Consumers by Overlooking Radio

Katz Radio Group

A new analysis from Katz Radio Group, based on Nielsen Scarborough data, highlights a major blind spot in media buying strategies: consumers who are under-engaged with both television and the internet -- but still highly reachable through AM/FM radio. According to the study, 40% More

Underspending in AM/FM Radio Hurts ROI, Says John Fix

John Fix

Former Procter & Gamble media executive John Fix, now a media analytics consultant, is urging advertisers to take a closer look at how they evaluate the effectiveness of AM/FM radio campaigns. In a new blog post for Cumulus Media | Westwood One's Audio Active Group, Fix argues that many advertisers More

Highdive Takes Top Honor at 2025 Radio Mercury Awards

Radio Mercury Awards

The 34th annual Radio Mercury Awards celebrated the best in radio advertising Thursday evening at SONY Hall in New York, with Highdive Advertising taking home the coveted Best of Show award for its humorous "Bike Race (Sub Bowls: No Bread)" spot for Jersey Mike's. The awards were More

Report: Top 32 Podcasts Reach Half of Weekly Listeners

Edison Research

Podcast advertising just got more strategic, thanks to new data from Edison Research. In its latest analysis, the company revealed that the top 32 podcasts in the U.S. now reach half of all weekly podcast listeners -- an audience of 50 million Americans. The findings come from Edison's "Infinite Dial" More

AM/FM Radio Boosts Reach, Drives Brand Growth

Cumulus Media and Westwood One

A new blog post from Pierre Bouvard, Chief Insights Officer at Cumulus Media | Westwood One, highlights the powerful role AM/FM radio plays in building brand awareness and driving media effectiveness. Backed by marketing science, the post emphasizes that the ultimate goal of advertising is to increase More

Report: Marketers Shift Tactics Amid Budget Cuts

Nielsen

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen's 2025 Annual Marketing Report. The survey of 1,400 senior marketing More

Report: Audio Listening Remains Robust in Q1 2025

Nielsen

According to Nielsen's latest edition of The Record, U.S. consumers spent an average of 3 hours and 45 minutes per day listening to audio in the first quarter of 2025 across ad-supported and subscription-based platforms. The quarterly report, which tracks listening habits through More

Radio Ad Responders Spend More, Katz Analysis Finds

Katz Radio Group

A new analysis from Katz Radio Group underscores the high value of radio-ad-influenced consumers, revealing they are more likely to spend across multiple categories than both the average U.S. adult and other ad-influenced adults. Drawing from recent Nielsen Scarborough data, Katz More

2025 Radio Mercury Awards Finalists Announced

Radio Mercury Awards

The Radio Mercury Awards has revealed the 107 spots and campaigns that have advanced to the final round of this year's competition, representing a diverse mix of entries from advertising agencies, audio companies, brands, production houses, radio stations, and students. The 2025 More

RAB Urges Marketers to Reconsider Radio's Role in Media Mix

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) is challenging long-held misconceptions about AM/FM radio's relevance and effectiveness in modern media strategies. In a new article for the Association of National Advertisers (ANA), RAB Senior Vice President of Business Development Tammy Greenberg lays out a data-driven More

Audio Ads Drive Movie & Streaming Campaign Reach

Cumulus Media and Westwood One

A new series of studies from Cumulus Media's Westwood One Audio Active Group reveals that audio advertising-spanning AM/FM radio, podcasts, and streaming audio-can significantly boost reach and effectiveness for theatrical releases and streaming video subscriptions. The findings, detailed in the group's More

RAB to Host Fourth ''One Voice for Radio'' Live Session

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will present the fourth installment of its One Voice for Radio live presentation series at noon CT on Thursday, May 1. The session, entitled "Audience Lift: Impact to Action," will spotlight fresh data and insights from Nielsen's 3-Minute qualifier survey across three More

AANHPI Consumers Drive Digital, Sports and Beauty Trends

Nielsen

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are playing a pivotal role in reshaping the landscape of digital commerce, media, and beauty, according to Nielsen's newly released 2025 report, Breakthrough ROI: Investing in Asian American audiences and media. More

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Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®