RADAR 96: Radio Reaches More Than 235 Million Weekly

RADIO ONLINE | , , | :am CT

According to preliminary findings from Arbitron's RADAR 96, even though the trend in local radio shows fewer young listeners, network radio continues to reach the ad elusive 18- to 34-year-old. While overall RADAR networks reach 82% of all radio listeners ages 12+, the same networks reach 84% of listeners ages 18-34.

The network report also reveals that 95% of adults age 18-49 with a college degree and an annual household income of $50,000 or above, tune into radio over the course of a week. RADAR Network affiliates (which account for over 50% of all radio outlets) reach 86% of the 18-49 demo. They also reach 85% adults 25-54 in households with a college degree and an annual household income of $75,000 or above.

Additionally, radio reaches 235 million listeners over the course of the week, increasing from estimates of 233 million in the same period in 2007. The over 7,200+ RADAR-network affiliated stations reach 82% of all listeners ages 12 and over, including 94% of Black Non-Hispanic persons and 95% of Hispanic persons.