PPM Coalition Says FCC Inquiry Will Shed More Light

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The PPM Coalition said Wednesday that it's very pleased that the FCC has decided to launch a Notice of Inquiry into the accuracy and impact of Arbitron's Portable People Meter service (PPM). The Coalition claims that minority-owned broadcasters have "born the brunt of the economic damage from the impact of PPM" and that the inquiry is the "best way to shine further light on the impact of PPM" throughout the U.S.

In a release, the Coalition said, "The Notice of Inquiry provides the first real opportunity to address these issues at a national level. Arbitron has now released PPM in fifteen markets across the U.S. and has received MRC accreditation in just two of the fifteen. That fact alone should be cause for concern within the industry and at the FCC."