Alliance Spots for 2010 Highlight HD Radio Benefits

RADIO ONLINE | , , | :am CT

The HD Radio Alliance, and its member radio companies, plan to enter 2010 with new commercials focusing on the primary HD Radio consumer benefits: more stations and no monthly fees. The commercials spotlight the local content on HD2 and HD3 stations with the use of local tagging. The commercials strive to make the consumer proposition easy to understand easy to activate on.

The Alliance plans to emphasize that HD Radio is a good investment especially in this challenging economy. Consumers get more stations without incurring any additional monthly costs like their cell phone, Internet connection or satellite radio -- and that is really important at a time when consumers are tired of paying monthly fees or memberships for entertainment.

Listen to the commercials at HDRadioAlliance.com. Consumers can visit HDRadio.com to check out the local market-specific HD Radio Station Guides at the site. The variety of HD Radios and retail locations can also be found on HDRadio.com.