Holiday 2011 PPM Austin TX Greensboro Hartford CT Indianapolis IN Jacksonville FL Memphis TN Milwaukee WI Nashville TN Norfolk VA Providence RI Raleigh NC West Palm Beach Fall 2011 Quarterly Bluefield WV Casper WY Cheyenne WY Jackson TN Lawton OK Mankato MN Rapid City SD Sioux City IA Wichita Falls TX Abilene TX JB & Sandy Nikki Nite Rob Carson The Morning Show JD for the Ride Home Chris and Janeen Keith Mitchell The Breakfast Club Shane Collins Shroom Meat Brady & Rose John Tesh Miggy AJ Jennifer Lipp Dan Thomas Alex & Terri Stephen Michael Kerr Tom & Maria Steve Goddard Valentine Ryan Seacrest The Juice Crew John Magic

Borrell Associates is forecasting political advertising to hit $4.2 billion this year, up 10%. Almost 75% of it local, and most of it centered on issues, not candidates. Spending on online media will total $44 million this year, barely 1% of all political advertising. Borrell doesn't foresee that spilling over the $100 million mark until 2012.

As is always the case with local advertising, all markets won't share equally in the bounty. "Hot" states for spending this year will be Massachusetts, Kentucky, Pennsylvania, Colorado and a few others where issues and political races will cause the publicity machines to open wallets. States like Virginia, Texas, Tennessee and New Jersey will run relatively cold.

The full report has estimates for total and online spending for 210 markets in 2010 and is available at borrellassociates.com. (02-05-10)

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