Spring 2010 Quarterly Bend OR Birmingham AL Brunswick GA Cheyenne WY Eugene OR Fort Collins CO Honolulu HI Huntsville AL Indianapolis IN Pueblo CO Salisbury MD Savannah GA Wenatchee WA Jon Carter and the Coach Gary Michaels Joe Sib Mega Tanner Frankie & DB AJ Maria & Brad Dave Morales Rowdy & Erin Steve Rixx Renel Morris Knight Dean and Rog Scott Sparks No Name Show Jared Lamont & Tonelli Nikki Blakk Sam & Lissa Dana Jang

BIA/Kelsey forecasts local ad revenues for radio and television to reach $34.3 billion in 2014, up from $29.9 billion in 2009, representing a compound annual growth rate of 2.8%. Digital revenues for these media are expected to grow at a 17.8% CAGR during the same period, illustrating the continued shift toward digital media.

"Broadcasters must evolve to participate in more areas of the media ecosystem," said BIA/Kelsey Chief Strategy Officer and Program Director/Digital Strategies Rick Ducey. "This means developing the right multiplatform and multiple revenue stream strategies, which in turn requires new workflow, partnerships, business models and resources."

Additional findings from BIA/Kelsey's 2010 U.S. Local Media Annual Forecast can be viewed online at kelseygroup.com. (03-09-10)

Menu | Contact Us | Subscribe | Advertise | Privacy Policy | About Us

Copyright © 1989-2010 RADIO ONLINE ® The publisher makes no claims concerning the validity of the information posted on RADIO ONLINE and will not be held liable for its use. No part of this material may be reproduced in any form, incorporated in any information retrieval system or otherwise redistributed without the prior written permission of the publisher.