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The Radio Advertising Bureau (RAB) is launching Account Manager, a new online application and platform that incorporates real-time account management with CRM, projections and forecasting and order tracking. The software provides RAB member stations with a set of tools to help manage and track account data and client interactions while connected directly to their RAB.com account.

The platform also allows sellers to track specific activities with clients while providing tools for creating real-time projections based on presented business and closed orders. Account Manager is fully integrated with RAB.com so sellers can access its tools and utilities.

"Regent has always put a strong emphasis on training and tools to make our folks as successful as possible as they pursue their career goals," said Regent President/CEO Bill Stakelin and an early adopter of Account Manager. "This new tool from RAB is impressive and our folks see it as another way that will help them remain leaders in their markets."

As an online program, Account Manager can be accessed anywhere there's an Internet connection, including on mobile devices like Apple's iPhone, the iPad and Blackberry phones with an Internet browser. (04-27-10)

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