Home Login RADIO ONLINE RSS Facebook
Advertisement

Americans Listen to Radio 14.6B Hours Each Month


With an ever-growing number of media choices, Americans' preference for and reliance on radio continues to endure year after year. In the latest Radio Today by the Numbers, Arbitron's quarterly highlight of consumers radio usage, found that 93% of everyone in the U.S. listens to radio each week and that Americans listen to a whopping 14.6 billion hours each month. 90% of Americans listen to radio between 6am and 7pm each week.

As the past four quarters demonstrate, radio listening remains strong and consistent. Every week across America, radio is heard by 94% of Adults 18-34, 95% of Adults 18-49, 95% of Adults 25-54 and 95% of Adults 35-64. The report also shows that radio reaches millions of multicultural listeners inclduing 95% of all Hispanics and 93% of all African Americans.

70% of Americans tune into radio each day for two hours and forty minutes. And every week radio reaches 91% of registered voters, 91% of those who sometime vite in local elections and 92% of adults who always or sometimes vote in state elections.

Advertisement

Latest Radio Stories

Joel Clary Named Senior VP/GM For KSE Radio Denver
Joel Clary
Joel Clary
Kroenke Sports & Entertainment (KSE) has appointed Joel Clary as Senior Vice President and General Manager of its four Denver radio stations. Clary joins KSE from Salem Media Group, where he most recently served as Regional Multimedia Sales Manager based in Denver. His prior leadership roles include More

Ideastream, CSU Flip WCSB to JazzNEO in Cleveland
WCSB-FM (JazzNEO) in Cleveland
WCSB-FM (JazzNEO) in Cleveland
Ideastream Public Media has launched JazzNEO, a new Jazz format now airing on WCSB-FM (89.3) in Cleveland. The initiative, created in partnership with Cleveland State University, replaces the longtime student-run college Alternative outlet with Jazze simulcasting WCLV-HD2 (90.3). JazzNEO highlights both More

MEOW 105.7 Takes Over Chico with 90s Cat Theme
KYIX-FM-HD3 (Meow 107.5) in Chico
KYIX-FM-HD3 (Meow 107.5) in Chico
Chico's KYIX-HD3 (105.7 FM The Mountain) has been temporarily taken over by the cats. At 4pm Friday, the station flipped to "MEOW 105.7," a cat-themed stunt format that will run until Wednesday's official rebranding at noon. "MEOW 105.7" is spinning nothing but 1990s Top 40 hits, promising a nostalgic, More
Advertisement

Michelle Rutkowski Named Brand Manager at WXRT Chicago
Michelle Rutkowski
Michelle Rutkowski
WXRT-FM (93XRT) Chicago appoints Michelle Rutkowski as its new Brand Manager, effective October 13. She will oversee the station's content strategy, talent, operations, and branding, succeeding Laura Duncan, whose final day will be November 3. "We are excited to welcome Michelle to the WXRT family. Her More

Z93 Returns, 101.5 The Fridge Launches in Dayton
WGTZ-FM (Z93) & WCLI-FM (101.5 The Fridge) in Dayton
WGTZ-FM (Z93) & WCLI-FM (101.5 The Fridge) in Dayton
Dayton's radio dial is getting a major shakeup with the return of heritage brand Z93 on WGTZ-FM and the launch of new Alternative outlet 101.5 The Fridge on WCLI-FM. WGTZ was previously Adult Hits Jack FM and WCLI was Classic Country Hank FM. Market Manager Brett Beshore said the return of Z93 brings More

David Christian to Exit KTIS After 20 Plus Years
David Christian
David Christian
After more than two decades at Northwestern Media's 98.5 KTIS in Minneapolis, David Christian will step away from his role as Creative Services Director in January to transition to his voiceover business. Christian joined KTIS over 20 years ago and has been instrumental in shaping the station's sound and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement