January 2012 PPM Baltimore MD Boston MA Denver CO Detroit MI Miami FL Minneapolis MN Phoenix AZ San Diego CA Seattle WA St. Louis MO Tampa FL Washington DC Fall 2011 Quarterly Bluefield WV Casper WY Cheyenne WY Jackson TN Lawton OK Mankato MN Rapid City SD Sioux City IA Wichita Falls TX Abilene TX JB & Sandy Nikki Nite Rob Carson The Morning Show JD for the Ride Home Chris and Janeen Keith Mitchell The Breakfast Club Shane Collins Shroom Meat Brady & Rose John Tesh Miggy AJ Jennifer Lipp Dan Thomas Alex & Terri Stephen Michael Kerr Tom & Maria Steve Goddard Valentine Ryan Seacrest The Juice Crew John Magic

With an ever-growing number of media choices, Americans' preference for and reliance on radio continues to endure year after year. In the latest Radio Today by the Numbers, Arbitron's quarterly highlight of consumers radio usage, found that 93% of everyone in the U.S. listens to radio each week and that Americans listen to a whopping 14.6 billion hours each month. 90% of Americans listen to radio between 6am and 7pm each week.

As the past four quarters demonstrate, radio listening remains strong and consistent. Every week across America, radio is heard by 94% of Adults 18-34, 95% of Adults 18-49, 95% of Adults 25-54 and 95% of Adults 35-64. The report also shows that radio reaches millions of multicultural listeners inclduing 95% of all Hispanics and 93% of all African Americans.

70% of Americans tune into radio each day for two hours and forty minutes. And every week radio reaches 91% of registered voters, 91% of those who sometime vite in local elections and 92% of adults who always or sometimes vote in state elections. (01-24-12)

Menu | Contact Us | Subscribe | Advertise | Privacy Policy | About Us

Copyright © 1989-2012 RADIO ONLINE ® The publisher makes no claims concerning the validity of the information posted on RADIO ONLINE and will not be held liable for its use. No part of this material may be reproduced in any form, incorporated in any information retrieval system or otherwise redistributed without the prior written permission of the publisher.