Triton Digital Inks Deal with Jetcast's ReplaceAds

RADIO ONLINE | , ,

Triton Digital inks a deal with Jetcast that allows advertisers and agencies to purchase ReplaceAds Network in-stream inventory directly from Triton Digital Sales. The agreement was designed to simplify the purchasing process for agencies and advertisers looking to access ReplaceAds' network of almost 5000 online radio and television content providers with more than a million daily listeners.

This sales relationship deepens the affiliate base of Triton Digital Sales by adding more than a billion monthly in-stream audio and video impressions to its offerings.

"The ReplaceAds Network further increases our digital sales footprint allowing us to provide a dramatically larger, more exclusive list of affiliates to our advertisers," said Triton Media Group Executive VP Bill Freund.

"The Triton Digital Sales team has already proven to be very effective and we look forward to working closely with them as we aggressively grow revenues for our broadcasters," added ReplaceAds' founder Jeff Pescatello. "Online ad sales growth is the bright spot of the Radio industry. This agreement will help accelerate that growth by providing advertisers superior return on their advertising investment."