Citadel Media Ups Sales Executives Rivera, Rossi

RADIO ONLINE | Sunday, May 23, 2010 | 7:17pm CT

Citadel Media promotes two of its key sales executives, upping Ed Rivera-Searles (pictured near right) to Senior VP/Sales and Craig Rossi to VP/West Coast Sales. A network radio veteran, Rivera will be based in New York and will be responsible for managing all aspects of Citadel Media's sales divisions. Rossi, who comes from parent company Citadel Broadcasting, will direct West Coast sales operations from the network's Los Angeles office.

"Ed brings an outstanding track record of national account wins and a keen understanding of portfolio management to our sales function," said Citadel Media President John Rosso. "Throughout his years in this field, he has developed a remarkable rapport with the agencies and clients that drive the network radio business. I'm pleased to add his strategic vision and industry knowledge to our leadership team."

Rivera began his broadcast sales career with Univision's owned and operated stations in New York and San Francisco before joining CBS Radio. He went on to manage sales for AMFM Radio Networks's New York office prior to its acquisition by Clear Channel. Since 2001, Rivera has served as VP/Sales Manager for the New York office of Premiere Radio Networks.

"We're also very fortunate to have Craig Rossi joining our network," added Rosso. "He has a significant history of successes with major advertisers in his region and is a valuable addition to our overall sales capabilities."

"Joining the executive team of Citadel Media is a tremendous opportunity and I'm thrilled to be starting at a time when we're poised for a new phase of growth and development," said Rivera. "The network offers a diverse programming lineup, which allows us to target a broad array of advertising categories as we work to enhance our overall revenue streams."

Since 2008, Rossi has served as Western Regional President for Citadel Broadcasting while overseeing sales for the company's station cluster in Los Angeles including KLOS-FM, KABC-AM and the Los Angeles Dodgers Baseball Radio Network. Prior to joining Citadel, he held positions in both sales and station management for the Clear Channel's Los Angeles group.