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Arbitron Announces Changes to Its Executive Staff


Arbitron has restructured its executive leadership team. The new management structure is designed to build a stronger partnership with its customers and to continue to enhance Arbitron's focus on the value of its services.

"Over the past several months I have made it a top priority to meet with many of our customers and other key stakeholders," said President/CEO William T. Kerr. "I have found that feedback invaluable and I have incorporated it into this realignment. I believe this new structure is customer-focused and collaborative -- and can help support the growth of both the radio industry and of the Company."

Effective immediately, Arbitron is implementing several shifts in executive positions while realigning key organizational groups reporting directly Kerr.

  • Sean Creamer takes on a newly created position of Executive VP/U.S. Media Services, responsible for the Company's radio and cross-platform services and operations. Creamer will continue to lead the Finance organization while the company initiates a search for a new Chief Financial Officer.
  • Tim Smith has an expanded role as Executive VP/Business Development and Strategy. Smith continues to lead the company's legal and regulatory matters with an additional focus on directing domestic and international strategy and identifying productive partnerships and business relationships.
  • Scott Henry has been named Executive VP/Technology Solutions, which integrates Henry's current responsibilities for IT with oversight of the company's engineering and service supply chain groups.
  • Carol Hanley has been named Executive VP/Sales and Marketing which integrates the company's marketing initiatives into her current responsibilities for the company's sales.
  • Marilou Legge has been promoted to the new position of Executive VP/Organization Effectiveness and Corporate Communications with responsibility for the company's talent and communications strategies.
As a result of these changes, Executive VP/Chief Marketing Officer Alton L. Adams and Executive VP/Customer Solutions Robert F. Henrick are leaving Arbitron. On an interim basis, Tim Smith will also have the company's research department reporting to him while the company initiates a search for a Chief Research Officer.

"It is an exciting time at Arbitron as we have made progress over the past several months," Kerr said. "We look forward to an enhanced level of partnership with our customers and believe strongly that these changes have the Company well-positioned for growth and to maximize new opportunities."

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