WOR/New York Returns Country to The Big Apple
| RADIO ONLINE | Monday, June 28, 2010 | 5:36pm CT |
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WOR-AM/New York will launch the market's only locally-programmed Country outlet, WOR Country, beginning July 2. Branded as "The Elephant," the station will be available online 24/7 at WORcountry.com, as well as through WOR Country's iPhone and Blackberry apps, and Internet enabled radios.
"The Elephant" will feature BMI's most popular country artists prominently in its playlist, including CMT Music Award winners Tim McGraw, Keith Urban, Carrie Underwood, Toby Keith and 2010 Grammy Best Song Award winner Taylor Swift.
The Country station will spotlight area concert listings, local country artists and will be involved in local country music events.
WOR Director of Interactive Jared Lapin said, "New York has been seeking a local country music station for years, but has been limited by the available distribution options. The pervasiveness of smart phones and other portable Internet devices mean that the options for radio listenership are no longer limited by the frequencies available on the dial."
