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ESPN Deportes Radio, the only 24/7 national Spanish-language sports radio network, will launch August 2 on Beasley Broadcast Group's WWDB-AM (860)/Philadelphia. The station makes the switch from Business Talk to cover the Hispanic community, which accounts for about 12% of Philadelphia's population.

"We are thrilled to offer ESPN Deportes Radio to Philadelphia's large Hispanic sports audience," said Executive Director/ESPN Radio Affiliate Sales Jim Roberts. "This affiliate agreement with Beasley exemplifies the growth of our ESPN Deportes Radio platform on the east coast and we are delighted to be working with Beasley, a leader in the Philadelphia market."

Market Manager Natalie Conner, commented, "The addition of ESPN Deportes Radio at WWDB reflects our commitment to bringing listeners in the market the most relevant and entertaining programming. It is imperative for radio broadcasters to offer listeners formats that cater to their interests and the needs of the local community. By doing so, we build successful radio stations and great advertising platforms for sponsors." (07-28-10)

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